Sponsorship & Advertising Policy

Kidadl is committed to bringing you authoritative, actionable content that families will love. In order to provide our content for free we are funded by advertising. We therefore run adverts on the site and other Kidadl-related properties. We ensure that adverts never compromise our editorial guidelines.

1. We care about the content that appears on Kidadl.

In the pursuit of excellence we review all adverts and reserve the right to remove anything that we deem not appropriate. If such action is taken we endeavour to provide written feedback within 28 days.

2. Editorial integrity is in our DNA and paramount to Kidadl.

Kidadl will always maintain a distinct separation between advertisements and editorial content. If you see a product advertised on Kidadl it does not mean that Kidadl has endorsed it. Ads are screened in accordance with the policy above and in some cases, the Kidadl editorial team may rate or rank products or services. These articles are determined by the editorial team without regard to any financial relationship that may exist with companies that provide the product or services. All ads on Kidadl properties are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site.

3. Kidadl is a safe place for parents and children

The site is free and as such is supported by adverts, however we will not accept any ad that is factually inaccurate or in poor taste. We will not permit the promotion and or advertising of, illegal, misleading or objectionable products or services. Any advert that could be confused as Kidadl’s content will be clearly labeled as an advertisement.

4. What is Sponsored Content

The site is free and as such is supported by adverts, however we will not accept any ad that is factually inaccurate or in poor taste. We will not permit the promotion and or advertising of, illegal, misleading or objectionable products or services. Any advert that could be confused as Kidadl’s content will be clearly labeled as an advertisement.