London's Loveliest Christmas Window Displays


There’s a reason so many people come to London to do their Christmas shopping! Not only are there some brilliant bargains, the lights add a magical festive feel and the window shopping is on a whole other level. From Selfridges to Fortnum & Mason, make sure you don’t miss these amazing Christmas window displays.


Selfridges were the first department store in the world this year to unveil their Christmas windows! The wonderful theme for 2019 is ‘Future Fantasy: A Christmas For Modern Times’, which reimagines classic stories and fairytales with a futuristic modern twist. Go and see if you can spot any of your favourite story time characters!

John Lewis

You’ve probably seen Edgar the lovable dragon starring in the John Lewis Christmas advert this year, but why not go and see him in person? He is taking center stage in the department store’s window displays and getting into all kinds of cheeky trouble. The kids will love the fun and playfulness of these decorations.

Fortnum & Mason

These windows will certainly leave you feline festive! Cats are the focus of this year’s Fortnum & Mason window displays as we see them working behind the scenes to produce the famous hampers. The decorations are full of brilliant colours and moving parts to captivate all of your attention.


Harrods is one of the city’s most famous department stores with some of the most iconic window displays and this year is no different. Their decorations are absolutely wild, featuring all kinds of animals that were specially selected by different brands. There are plenty of Christmas activities going on in store as well, including a magical augmented-reality trail.

Watch out for the Grizzly!



At Kidadl we pride ourselves on offering families original ideas to make the most of time spent together at home or out and about, wherever you are in the world. We strive to recommend the very best things that are suggested by our community and are things we would do ourselves - our aim is to be the trusted friend to parents.

We try our very best, but cannot guarantee perfection. We will always aim to give you accurate information at the date of publication - however, information does change, so it’s important you do your own research, double-check and make the decision that is right for your family.

Kidadl provides inspiration to entertain and educate your children. We recognise that not all activities and ideas are appropriate and suitable for all children and families or in all circumstances. Our recommended activities are based on age but these are a guide. We recommend that these ideas are used as inspiration, that ideas are undertaken with appropriate adult supervision, and that each adult uses their own discretion and knowledge of their children to consider the safety and suitability.

Kidadl cannot accept liability for the execution of these ideas, and parental supervision is advised at all times, as safety is paramount. Anyone using the information provided by Kidadl does so at their own risk and we can not accept liability if things go wrong.

Sponsorship & Advertising Policy

Kidadl is independent and to make our service free to you the reader we are supported by advertising.

We hope you love our recommendations for products and services! What we suggest is selected independently by the Kidadl team. If you purchase using the buy now button we may earn a small commission. This does not influence our choices. Please note: prices are correct and items are available at the time the article was published.

Kidadl has a number of affiliate partners that we work with including Amazon. Please note that Kidadl is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.

We also link to other websites, but are not responsible for their content.

Read our Sponsorship & Advertising Policy
Get The Kidadl Newsletter

1,000 of inspirational ideas direct to your inbox for things to do with your kids.

Thank you! Your newsletter will be with you soon.
Oops! Something went wrong while submitting the form.
No items found.