45 Informative LinkedIn Facts For Every Budding Digital Marketer

LinkedIn is a social media platform that can be used for business, lead generation, and personal branding.

It is often used by job seekers, professionals, and businesses to connect with other people in their industry and increase their professional networks. As a LinkedIn user, you can search for professionals from different companies, educational backgrounds, and fields and connect with them.

However, LinkedIn is not just a recruitment platform anymore- it is a social media site in its own right. LinkedIn has recently become a great medium for both digital marketing and video marketing- with content creators flocking to the site to generate traffic for their businesses and companies. In this article, we will discuss some interesting LinkedIn facts that every budding digital marketer should know!

History Of LinkedIn

LinkedIn's origins date back to December 2002 when co-founder Reid Hoffman met with former colleagues from Socialnet.com (a social networking company he had co-founded), Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, and Eric Ly to discuss starting a new business. The site was officially launched in May 2003 as a beta version with 300 members.

In January 2004, LinkedIn had over 100,000 members.

By March 2004, LinkedIn reached one million users.

In October 2007, LinkedIn opened its public company to trading on the New York Stock Exchange (NYSE) under the ticker 'LNKD.'

In June 2011, LinkedIn announced it had hit 20 million members.

As of September 2015, LinkedIn had more than 400 million registered users and has almost doubled that number today with nearly 800 million users!

LinkedIn has been instrumental in helping professionals achieve their career goals. It has become the world's largest professional network, with more than 400 million registered users in over 200 countries.

LinkedIn provides you with a platform to connect with colleagues, classmates, and potential employers. You can also view the profiles of professionals in your industry and find jobs that match your skillset.

With an incredibly large user base, LinkedIn is a valuable resource for networking and job searching. Be sure to create an effective profile and make connections with other professionals on the site!

Platform And Features

LinkedIn is indeed a great tool for networking, but it can also be used to build relationships with customers and potential clients. LinkedIn is also an effective marketing tool for small businesses because of its ability to help you get to know other professionals in the industry or area of expertise.

LinkedIn allows users to create a profile page that includes information about their work experience, education, skills, and interests.

They then have the ability to connect with other professionals through the website's 'Connections' feature, which allows them to send messages back-and-forth between people who share similar interests or backgrounds (such as people from different countries).

Users can also post links on their profiles that lead readers directly back into LinkedIn, where they may read more about what each person does professionally - as making connections easier than ever before!

LinkedIn has many different sections for members to explore. These include: 'my network', 'jobs' and 'companies'. LinkedIn allows individuals to follow companies, groups, or people based on their interests in order to get updates from those areas of interest without having an actual connection (which requires both parties agreeing).

For example: if you're interested in a new job opportunity that comes up at your favorite company but don't want anyone else finding out about it until after they've applied themselves - then this feature makes perfect sense because now only those who have chosen whom they'd like as part of their network will receive notifications regarding such things!

One section that can be found under 'my network' is called 'groups.' This is where users can find other people who share their interests in certain topics or industries - and join them.

You could post or share anything that interests you in the groups you are a part of. You can also like or react to the messages of other people who are in the same group as you.

The last section is called 'companies,' which allows individuals to follow businesses based on specific areas of interest.

This way, when something happens within one particular industry, all members following that company will be notified immediately, so no time is wasted looking for information somewhere else (like Facebook).

This means no more scrolling through pages trying desperately to find that one post that was made about a job opening or event - LinkedIn does all of the hard work for you!

LinkedIn also provides a premium service- LinkedIn premium. LinkedIn Premium is a paid service designed to help you advance your career by giving extra benefits and features. LinkedIn offers three premium plan types: Premium Essentials, Premium Pro, Recruiter Lite (used by recruiting companies), and Sales Navigator.

All plans include InMails (messages sent through LinkedIn) and access to advanced search filters, which give you the ability to see whom your profile was viewed by and how often they’ve done so in a given period of time or geographic location.

However, only the Sales Navigator plan includes professional branding tools like enhanced keyword optimization on profiles which can make it easier for recruiters looking for specific skill sets within certain industries and geographic locations, but there are other perks available at each level, including being able to follow companies that interest you and receive updates, insights, and job postings from them.

This feature is extremely useful for companies looking to expand their reach or who are looking to hire professionals meeting their requirements.

The costs of each tier are as follows- Premium Career at $29.99 per month, Premium business at $59.99 per month, Sales Naviago at $79.99 per month, and lastly, Recruiter Lite at $119.95 per month!

LinkedIn is quickly becoming the number one social media site for business. With its ability to target potential customers and strengthen relationships with others in your industry, it's no wonder this website is being used more and more every day.

Whether you're looking for a new job, trying to find other businesses to collaborate with, or simply wanting to learn more about what someone else does for a living - LinkedIn has everything you need and then some!

User And Usage Statistics

With all of its useful features, there's no doubt that LinkedIn is quite a popular site indeed! So, let's take a look at how famous exactly this site is-

Though LinkedIn originated in America, people all over the world use it- with 74% of its userbase being from outside the U.S!

There are currently between 756-800 million users active on the site! More than 196 million of these profiles are from America alone.

This number is only slightly less than the number of LinkedIn users in Europe, which amounts to more than 198 million.

LinkedIn is a great site for jobseekers, with there constantly being around 15 million open jobs on the site at any time. This includes around 300,000 in the U.S. alone.

There are more than 12 million professionals using LinkedIn, so if you're looking to build your network and make helpful contacts, LinkedIn is the best way to go!

More than 55 million companies use LinkedIn to find potential hires for their company.

LinkedIn itself currently has a team member base of around 20,000 people.

The site made $1 Billion in revenue in 2021! Now that's a lot!

Worldwide, 56.9% of all LinkedIn users are male, with the remaining 43.1% being female. This gap is much smaller in the U.S, with 51% of users being male and 49% being female.

According to studies, LinkedIn is almost 277% more effective in lead generation than Facebook is!

LinkedIn ads have been estimated to reach around 13% of the world's population- now that's a lot of people! The cost of putting up ads on LinkedIn is also much cheaper than on Google, by around 28%.

Other Miscellaneous Facts

More than 51% of college graduates in America who are internet users are on LinkedIn!

LinkedIn indeed does help people get a job- with there being an average of three hires per minute via LinkedIn!

If you are looking for engagement on your LinkedIn posts, it is recommended to use pictures- these posts receive more than two times the engagement as those without any images!

2020 was the year for content creation, with there being a 60% increase in all content marketing on LinkedIn.

LinkedIn is a very useful gateway for businesses- around 50% of all traffic to B2B (business to business) pages and blogs comes from links or posts on LinkedIn!

There is a range of 3 million people who share content on LinkedIn every week! LinkedIn has become quite a busy place for content marketing, with many businesses flourishing. On the social media site.

People living in more than 200 countries use LinkedIn for networking, job searching, and advertising needs.

According to sources, 80% of all LinkedIn engagement and activity comes from people using the LinkedIn app on mobile devices.

LinkedIn helps to add recommendations to your profile- which is what a lot of hiring managers look for!

FAQs

What is the main purpose of LinkedIn?

LinkedIn is mainly a networking site which helps people to expand the circle of professionals they know, which can help them get better jobs or help improve their skillsets.

What are the benefits of LinkedIn?

LinkedIn is an excellent way to look for jobs and to get to know people working in the same field as you are. You can connect with many people, build your professional network, and get hiring companies to notice you for free!

Who invented LinkedIn?

LinkedIn was developed and founded by a group of five people- Reid Hoffman- a venture capitalist, Konstantin Guericke- a marketing professional, Allen Blue- a product designer, and the engineers Jean-Luc Vaillant and Eric Ly.

What year did LinkedIn start?

The founders began the development of LinkedIn in 2002, and by 2003 the company was ready to launch.

Who owns LinkedIn now?

Microsoft bought LinkedIn for $26.2 billion in 2016!

When did LinkedIn introduce stories?

LinkedIn introduced the 'Stories' feature in 2020, however, due to low engagement and many users finding the feature not very useful, the feature was removed in September 2021.

What is new in LinkedIn?

LinkedIn is constantly adding new features to keep up with its ever-growing and ever-evolving userbase. The latest feature it has added is 'creator mode,' which helps people discover pages and creators easily by searching for hashtags- which will redirect them to related content. Businesses can also now share video content on LinkedIn, a feature that was only available to individuals before.

What do employers look for on LinkedIn?

Like every other employer, companies on LinkedIn always look for a concise, well-developed profile with all the skills they are looking for. To make your profile stand out, it is recommended to add a professional headshot and list all your skills and experience in good detail. Making and adding connections on LinkedIn also helps support your credibility- having 50 connections or more grants you an 'All-Star' status!