Joe Cross Birthday & Fun Facts

Height, Age, Net Worth, Biography & More

Akinwalere Olaleye
Feb 07, 2024 By Akinwalere Olaleye
Originally Published on May 16, 2022
In this article, we take a closer look at Joe Cross' life and accomplishments!
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Read time: 4.0 Min

About Joe Cross

Joe Cross is an Australian entrepreneur, filmmaker, author, and fitness enthusiast.
Joe was diagnosed with an autoimmune condition, chronic Utricaria, and angioedema in 2005. He suffered rashes, hives, and red welts on the skin.
Joe was overweight, in poor health, and on medications. He had a poor prognosis for longevity. Joe tried alternative therapies and various diets but did not get good results. Joe believed his health condition was a result of his eating habits, so he gave up animal products and processed foods and followed a 60-day juice regimen in May 2005 to lose weight.
At the end of 60 days, he had lost 82 lb (37 kg). He saw a remarkable improvement in his health and also had lowered cholesterol levels. He was also able to reduce the medications for his condition.
Joe invented the Reboot Diet, a juice diet. As a wellness advocate, Joe urges people to make healthier food choices by consuming more vegetables and fruits. Joe is one of the first to admit that a juice diet is not a permanent solution but a way to detoxify and rejuvenate as the body fills up on essential macro-nutrients and micro-nutrients. His weight loss journey has inspired millions to move to a plant-rich diet and lose weight.

Joe Cross's Net Worth, Earnings & Spending Habits

What is Joe Cross' net worth?

Joe Cross has an estimated net worth of $2 million. His net worth is generated from his career as a businessman, author, and filmmaker. Joe Cross is also an investor in multiple companies, including Nama Cold Press Juicers.

How much does Joe Cross earn per year?

Joe Cross's annual earnings are from his book sales and business ventures.

Height, Age & Physical Attributes

How tall is Joe Cross?

Joe Cross is 6 ft 1 in (188cm) tall.

How old is Joe Cross?

Joe Cross was born on May 30, 1966, and is 55 years old as of 2021.

Childhood And Education

Joe's from Sydney, Australia; his parents are Virginia and Merv Cross. His siblings are Brian, James, Andrew, and Liz.
Joe moved to America in 2005 as he wanted a larger target audience for his documentary.
Joe completed his graduation from Frostburg State University (1978) with a bachelor's degree in mathematics. He also holds a post-graduate degree in mathematics from Towson University.

Family, Romance, And Relationships

Who is Joe Cross dating?

Joe Cross leads a private life regarding his relationships. It is not known if he is single or in a relationship.

Career And Professional Highlights

Best Known For…

Joe was a trader at the Sydney Futures Exchange since the '80s and continued until 1998. He was an asset manager at Queensland Limited from 1998-2003. In 2003, Joe became a venture capital and invested in Jaymsea Investments Private Limited.
His health documentary 'Fat, Sick, And Nearly Dead' follows his personal weight loss journey and what is since known as the Reboot Diet, a juice and salad diet.
His debut documentary, 'Fat, Sick, And Nearly Dead' (2010) got over 21 million viewers. The documentary follows Joe's trail across America as he follows his juice diet and chronicles his weight-loss journey with extensive details. The movie also shows his interactions with people from various walks of life and their food habits. A book with the same name was also released in 2011.
Joe set up Reboot With Joe, a lifestyle brand dedicated to helping people adopt healthier lifestyles. Joe Cross is currently the CEO of Reboot Holdings, a lifestyle brand. The company includes a medical advisory board that conducts research on juicing.
Joe Cross is the author of 'Juice It To Lose It' (2016), 'Reboot With Joe Juice Diet Cook Book' (2014), '101 Juice Recipes' (2013), '101 Smoothie Recipes' (2013), 'Reboot With Joe: Fully Charged' (2015) and 'The Reboot With Joe Juice Diet' (2012).
Joe Cross has also produced the documentaries: 'Fat, Sick And Nearly Dead 2' (2014) and 'The Kids Menu' (2016).
Joe's Reboot Diet was conducted under medical supervision. Following his weight loss, Joe has transitioned to a healthier plant-based daily diet with nuts, seeds, fruits, and vegetables. He has avoided animal products and sugar.

What awards has Joe Cross won?

'Fat, Sick, And Nearly Dead' was awarded the Audience Choice Award for Documentary Film at the Sonoma International Film Festival (2010).

Joe Cross' Hobbies And Interests

Joe is fond of the beach and loves to spend time on a boat. Joe also played rugby as a child.

Other Interesting Joe Cross Facts And Trivia

  •  Joe's favorite Mean Green Juice is a concoction of cucumber, kale, apples, celery with lemon, and ginger.
  • Joe follows an 80/20 rule where 80% of the juice is made of vegetables and the remaining 20% fruits. The actual composition varies.
  • The Breville juicer brand used by Joe Cross in his movie 'Fat, Sick, And Nearly Dead' saw record sales after the movie was released.
  • Joe's favorite ice cream flavor is chocolate.
  • 'The Reboot With Joe Juice Diet' was a New York Times bestseller, having made a record sales of 5000-10000 copies. The translated versions of the book were also sold internationally.
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Joe Cross Birthday & Fun Facts Facts

Birth Name

Joseph Cross

Date of Birth




Place of Birth




188 cm

Eye Color


Child Star?



Entrepreneur, Author, Filmmaker


Towson University

Net Worth



Merv Cross, Virginia Cross


Brian, James, Andrew, Liz
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Written by Akinwalere Olaleye

Bachelor of Arts specializing in English Literature

Akinwalere Olaleye picture

Akinwalere OlaleyeBachelor of Arts specializing in English Literature

As a highly motivated, detail-oriented, and energetic individual, Olaleye's expertise lies in administrative and management operations. With extensive knowledge as an Editor and Communications Analyst, Olaleye excels in editing, writing, and media relations. Her commitment to upholding professional ethics and driving organizational growth sets her apart. She has a bachelor's degree in English Literature from the University of Benin, Edo State. 

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