45 Profitable Advertising Facts For Future Entrepreneurs

Companies prefer to majorly use social media platforms for advertising campaigns in the marketing industry. 

A small catchy jingle or a clever video placed in the content can easily convince consumers to buy a product within seconds. These advertisements come in so many different forms and are omnipresent. 

At least one-third of the world's population uses some or other form of social media. No wonder the fastest-growing industries use digital marketing and targeted content on social media platforms. People share these videos more readily than text messages, and social media users make the most of these online advertising tools.

Today companies survey and analyze the online views of their digital content and social media presence before finalizing their strategy for online advertising. Most companies understand the importance of influencers' marketing and mobile advertising. Four million businesses advertise on google and the advertising market is about 60.7 billion dollars. About 378.16 billion dollars is spent on online advertising yearly.

Advertisements have become so crucial that a company does not just stick to one particular format. They spend a fair share of money on advertising on TV, online, including social media and website views. 

Now online advertising is a bigger market than that TV advertising, especially in countries like the US, where youngsters spend a large part of their day on mobile devices. 

Psychology Of Advertising

To understand advertising psychology, you must first know the various platforms that companies employ. Businesses don't just stick to one particular social media platform; they like to experiment and come up with unique ideas to meet their target market. 

It is important to know what kind of companies spend the most on Google ads. Do you know that the commercials for children usually feature kids or young adults older than their target audience? These are some interesting advertising facts that emerge when we try to understand the psychology of advertising. 

• Marketers project older kids as an example for the young viewers of the ads. Advertisers know these subtle techniques and hire kids older than their target viewers to influence the youngsters. 
• In another subtle and effective trend shift, Twitter does not see as many targeted adverts as Facebook because it has different viewers' databases. 
• Yet another exciting aspect of targeted advertising is the shift from print to radio, TV to the internet, and mobile advertising.  
• Such subtle shifts in the target viewers have seen advertisers spending enormous money on Google ads. But all these depend on the analysis of buyers' behaviors or the target consumers. 
• The psychology of advertisements helps businesses target the right group using the appropriate ads. They aim to influence consumer behavior using emotions. The marketer can leverage emotions like fear, humor, or love to persuade the customer to buy the product. 
• People love to see funny videos, and humor helps lasting impressions. Making people laugh helps them remember the brand positively. 
• Fear of losing out is another psychological technique that marketers use to convince people to buy their products to solve their problems.
• Every business needs multichannel campaigns, and the same emotion can be conveyed through TV and digital advertisements. Special times of deals and sale promotions come under this category. 
• Many advertising campaigns have succeeded in the past by using other emotions like sadness, memories, excitement, and love. Targeted ads during holidays and Christmas come under this category. These ads appeal to the consumers' vanity and their childhood memories too.
• People are persuaded by the onslaught of marketing campaigns on different social media platforms and digital ads and buy more than they need.
• Fun and excitement appeal to them positively, while using an expert or authoritative figure in the ads persuades them that the brand is good. 

Types Of Advertising 

The advertising industry grew tremendously in the 19th century, and many agencies were established in the US and other parts of the world. By starting with print ads in magazines and newspapers, radio soon generated profits. Then TV took over for a long time before mobile advertising beat TV revenues in 2016 for the first time. 

Companies pay billions of dollars on advertising, and video marketing is the most popular medium. Marketing teams focus on video ads and video marketing more than any other type. Here are some types of advertising-

• Above-the-line advertising does not have a target group. This includes advertisements on TV, Newspapers, and radio.
• Through-the-line advertising uses multiple strategies and helps brand building and targets people or groups. These include digital marketing strategies and may use cookies to track potential customers. 
• The last type is the below-the-line advertising that targets specific groups. For example, people visiting a store chain, sponsorship of a program targeting its viewers.
• It also includes billboards and local advertisements. Finally, display advertising does not target any particular group but is more about geographical location.
• The advertisements are of five types depending on the medium used. Print Advertising uses newspapers, pamphlets, flyers, magazines, and catalogs, and radio and TV ads broadcast the advertisement messages.
• In addition, billboards, flags, and flying banners are used as outdoor advertisements. 
• The most crucial type includes digital advertisements on the devices that target people visiting websites. The last category is product placement, often seen in movies, TV shows, and online videos.
• Display advertising is growing very fast in the digital arena. They allow companies to increase their online visibility very efficiently. Native ads use more views and are a significant part of businesses' marketing and advertising strategies. 
• Instagram remains relevant as more than 500 million users look for content every day. Video advertising is again very significant as approx. 72 % of people access product info using videos.
• In addition, most people spend more than one and half hours watching online content or videos every day. This exponential growth in viewership has boosted video advertising also.

Principles Of Advertising

Advertising is more complex now than ever before. The companies must consider the traditional and modern mediums and create campaigns that can reach all segments of buyers. However, some basic principles of advertising will remain the same. 

Do you know only one-third of viewers click on the advertisement published by the advertisers? A similar number of people search for a specific brand/ service or product online. Less than one-fourth of people type the company's web address. 

• Consumers spend time on social media platforms or watching videos on diverse platforms and direct businesses to follow online marketing trends.
• As a result, in-app advertising is going through new staggering investments, and three-fourths of companies focus on mobile marketing as a significant niche as their marketing strategy. 
• The most crucial principle of advertising is to follow the AIDA principle. First, the ad must grab the potential customer's attention with catchy words and pictures. The ad must be able to capture the consumer interest for some time.
• Third, the ad should convey a persuasive message and induce the desire to buy the service or product. The last A is when the potential customer converts and acts towards buying. 
• Today businesses are changing their marketing strategies, but the same marketing principles are still useful.
• For example, almost 90% of marketers use social media platforms for their brands, and Facebook remains the most popular medium in this category. But you do not have to use one social media platform just because everyone is using the same. 
• You must choose the platform that your potential customers use. Despite being popular, Twitter is not meant for advertising; businesses cannot get the desired data about followers.
• Linked-in is also a popular social media platform for businesses and marketers. This social media platform works well for B2B advertisements and has a professional appearance. 
• The cost of digital marketing may still be exorbitant for smaller companies, and they choose to advertise at the local levels using other types of campaigns. On the other hand, large companies can afford to run online campaigns globally and remain dominant. 
• Advertisers must keep the ads simple and not overwhelm the viewers. Shorter scripts with crisp but powerful lines and genuine visuals create a story and convey that to the customers. 
• The ad must convey the product to make it stand out. It should not be similar to others in the category and help the product stand out. 
• The different campaigns on different platforms should blend and reinforce the product and create a strong brand image. You must know the target group; otherwise, the advertisement will lose relevance. 
• Reach the right demography with a creative and relevant ad and repeat it until the image is ingrained in people's minds. 

Advantages Of Advertising

Businesses invest a lot of money in paid advertising. In addition, companies spend a significant amount of money on online social media platforms, digital ads, and other modes of advertisement if needed. 

• They spend money on influencer marketing and SEO tools. Companies trust advertisements to bring advantages while investing their time and money. 
• Advertisements increase the demand for the product and reduce per-unit costs. In addition, they help in brand building and help to boost the confidence of customers in the brand. Customers are convinced, and new customers come in when they see a well-known brand. 
• Advertisements are crucial while launching a new product and attracting new customers.
• Advertisements also inform and educate the customers about the products and their features and characteristics. 
• With TV advertising and ads on mobile phones, you can reach people, including the target audience. Digital advertising statistics have proven that Instagram has the best engagement rate amongst the social media platforms. 
• Countries like the US and India have a vast audience base on Facebook and Snapchat. These two together generate ad revenue in billions of dollars. 
• You can still use the traditional advertisements methods apart from digital advertising, which has become the most popular form of marketing.
• You can combine digital marketing and other types and blend them to attract people across the platforms. It is effective only when targeted, and people may see even thousands of ads a day without realizing the fact.  
• More than half the world's population is online; at least one-third of them are social media users. All businesses try to use social media for the same reason. 
• Small companies mainly must focus on mobile ads, which has been the present trend for decades. In-app ads encourage people to buy quickly. 
• In addition, more than half of mobile searches use mobile phones. So we can see that mobile ads, video ads, and influencer marketing using Instagram are the most important aspects that bring in billions of dollars of revenue for businesses these days.

FAQs

What are the eight features of advertising?

The important features of advertising are:

Advertising is paid commercial communication. 

It targets a group of people and never a single person, even if the mails or catalogs use data and target each person, and hence it is a non-personal communication. 

It is commercial and aims at selling products, services, and ideas. 

It has a clear source or sponsors as the advertisement has to announce the product or brand to the consumers to improve brand awareness. 

Advertising has a clear aim of persuading the customers by informing them about the good qualities of the product that is being offered. 

The advertising process has a clear target group or market—for example- specific locations or age groups. 

Advertising adds to the marketing mix and sales promotions of the company. 

Advertising methods must be appealing, which can happen only when the ads are creatively designed. This is the core of advertising. 

What are five common advertising techniques?

Five standard advertising techniques:

Companies must and do repeat the message in different mediums. In addition, repetitions ensure that the brand identity becomes easily identifiable and remains etched in the viewer's memory. 

The advertisements make claims about their products and simultaneously inform potential customers about the qualities. Naturally, these grab the attention of potential buyers. 

The ads engage and resonate with the customers and create an emotional connection.  

Advertisements persuade and convince the customers to join the existing customers as they enjoy the benefits of the ads. The ads evoke an emotional connection between the products and customers. 

Advertisements announcing sales, coupons, and promotions also influence customers to buy products and services. These include rewards, points, cash back, and gifts too.   

What is advertising?

Advertising is a mechanism used by businesses to increase awareness about their brand and sales. It is the process or action that attracts existing and potential customers to a particular brand, product, or service. It is a paid commercial activity and uses creatively designed campaigns across different platforms that convey the details of a product and try to convince the customers to purchase it. It started as word of mouth publicity and, over the centuries, has gone through many phases, print, radio, TV, and now social media platforms and digital ads.

What is the purpose of advertising?

Advertising is a paid activity with clear objectives. 

The first purpose of advertising is to inform the potential customers or target group about the products and brand- creating brand awareness.

The second purpose is to persuade potential customers and influence them enough to buy the product.

The third important purpose is to keep the brand image intact in the public memory. Repeated reminders reinforce the image in the customer's minds and will rope in new customers too in the future.

Businesses have been using advertising to introduce and promote their products and services. The advertising campaigns may be too expensive for small companies to afford, but they can advertise locally or online.

Marketing charts and other surveys like the TV advertising statistics show that the marketing industry is becoming increasingly digital. Advertising stats clearly show that approximately 90% of marketers use the social media platforms like Facebook and Instagram for brand marketing.

You can blend more strategies and platforms to create brand awareness for your products and stay ahead of the competitors.