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Seth Godin is an author from the United States who has been a business executive for dot com companies.
Seth Godin left Spinnaker in 1986 and used his savings of $20,000 to found Seth Godin Productions. This is a book packaging company that Seth Godin started from his studio apartment in New York City.
Seth Godin was born in Mt Vernon, New York, USA. Apart from his book packaging business, Seth Godin founded Yoyodyne after meeting Mark Hurst. Yoyodyne was named after the fictional Yoyodyne in 'The Adventures of Buckaroo Banzai Across the 8th Dimension'. He sold his book packaging business after working on it for a few years with his employees. He focused on Yoyodyne where he started the concept of permission marketing. The entrepreneur started Yoyodyne in 1995 and it used online games, contests, and scavenger hunts to market companies to users that participated. Flatiron Partners invested $4 million in the company in August 1996 for a 20% stake in Yoyodyne. Seth Godin published 'Permission Marketing: Turning Strangers Into Friends And Friends Into Customers' while at Yoyodyne. Yahoo! bought Yoyodyne in 1998 for around $30 million. Seth Godin also became the vice president of direct marketing at Yahoo!. Seth Godin launched Squidoo in March 2006. Squidoo quickly became popular and became one of the 500 most visited sites on earth in July 2008. However, by 2014, the site was not financially viable and was later bought by HubPages.
Seth Godin's net worth is boosted by his various ventures.
Seth Godin has also authored various books. His book 'Free Prize Inside' became the Forbes Business Book of the Year in 2004. The first two years of the book 'Purple Cow' managed to sell more than 150,000 copies in over 23 print runs. His book 'The Dip' became New York Times and Business Week's bestseller while Business Week also named the book 'Linchpin' in its '20 of the best books by the most influential thinkers in business' in 2015. A Kickstarter campaign was started by Seth Godin in June 2013 with which he raised over $250,000 from readers all over. This campaign got Seth Godin a book contract with his publisher for 'The Icarus Deception', his new book. In 2018, Seth Godin was inducted into the American Marketing Association's Marketing Hall of Fame. 'Tools of Titans', the book by Tim Ferriss, has a chapter from Seth Godin giving advice.
Seth graduated from Tufts University and the Stanford Graduate School of Business.
Seth Godin also has a blog that was named among the 25 best blogs by the Times in 2009. Seth Godin is married to Helene and has two sons with her. They live in Hastings-on-Hudson, New York.
Learn more about the author, entrepreneur, and blogger in the coming topics.
Seth Godin's net worth is estimated to be around $55 million. His high net worth can be credited to his business, books, marketing skills, and blog.
It is not known how much Seth Godin earns per year. But Seth Godin's net worth is high and that means his annual income is on the higher side too.
Seth Godin is known to be 5 ft 7 in (171 cm) tall.
Seth Godin was born on June 10, 1960. As of 2022, he is 62 years old.
Seth Godin was born in Mount Vernon, New York, USA. Godin went to a local school for his high school education and then went to Tufts University to get a degree in Computer Science and Philosophy. He got his degree in 1979. Seth Godin did his master's in Business Administration from Stanford Graduate School of Business.
Seth Godin is married to Helene Godin and the couple lives in New York with their two sons.
Seth Godin started his work by being a brand manager at Spinnaker Software. When he was pursuing his MBA, he started this job and worked there from 1983 to 1986. After quitting his job at Spinnaker Software, the entrepreneur started his own company called Seth Godin Productions with all of his savings which amounted to $20,000. The company started as a book packaging business and was based out of his studio apartment in New York. He did this business for a few years but sold the company to his employees later. Seth Godin then opened his new venture named Yoyodyne in 1995. The idea of the company was to implement innovative ideas to promote companies among the audiences they target.
The company became big in 1996 when the venture-capital firm Flatiron Partners decided to invest $4 million into the company for a 20% stake in it. The site became popular immediately and companies such as Sony Music, Sprint, Volvo, and Microsoft started using the services of Yoyodyne. Yahoo! bought Yoyodyne in 1998 for $30 million after the company became huge in providing marketing services to multinational companies all over the world. Yahoo! also hired Seth Godin to be their new vice president of permission marketing. Permission marketing is all about building connections with the consumers through sales pitches or offers in marketing. It is quite different from traditional marketing ideas like billboard ads, TV advertisements, YouTube ads, and so on.
An e-book named 'Unleashing the Ideavirus' was authored by him in 2000. This book is claimed to be the most downloaded book of all time. The book was available on the internet for free and has been translated into 10 different languages since its release. 'Purple Cow: Transform Your Business by Being Remarkable' was written by Godin and published in 2003. The book is all about Godin's perspective on the relevance of creative advertising in the world of product clutter and abundance. He published a website named 'ChangeThis' in 2004 to support all his ideas. This site spread ideas and viewpoints using PDF files. The site was turned over to 800-CEO-READ in 2005. This company distributed business literature in the US. He loved writing on marketing and as a result, published 'All Marketers Are Liars' another book in 2005. This marketing book was seen in the Amazon Top 100 bestseller list and was on the list of Fortune Magazine. Godin knew his calling was as a writer and edited a book called 'The Big Moo: Stop Trying To Be Perfect And Start Being Remarkable'. This book included essays on marketing written by various writers like Guy Kawasaki, Tom Peters, and more.
In 2006, Seth Godin launched 'Squidoo.com'. This is a community website that allowed users to make pages for any subject of interest. The site was profiled in The Washington Post and on CNN. The site garnered a lot of traffic and soon became one of the 500 most visited websites in the world. Godin published 'The Dip: A Little Book That Teaches You When To Quit' in 2007. The book was so popular that it was number five on the New York Times Best Seller List.
His upbeat innovative ideas did well as a marketer among the masses. All of his skills were helpful in the marketing world. As a marketer, he said in a blog post in 2008 that he will offer a six-month alternative MBA program at Godin's own office in New York. A manifesto named 'What do you think we ought to do about education?' was seen on his website in 2012. Godin also began a podcast on the Earwolf network. This podcast followed Godin as he guided entrepreneur aspirants.
The marketer was made rich and famous with his blog and Yoyodyne. It was the first time any company came up with such creative ideas to market a product in the online business. Godin teaches marketing using YouTube videos. His blogs and books on marketing are also quite popular all over the world.
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