CoComelon: The World’s Second Biggest YouTube Channel Is Aimed At Kids | Kidadl


CoComelon: The World’s Second Biggest YouTube Channel Is Aimed At Kids

Arts & Crafts
Learn more
Reading & Writing
Learn more
Math & Logic
Learn more
Sports & Active
Learn more
Music & Dance
Learn more
Social & Community
Learn more
Mindful & Reflective
Learn more
Outdoor & Nature
Learn more
Read these Tokyo facts to learn all about the Japanese capital.

There’s a kids’ YouTube channel whose subscriber base (92.7 million) dwarves the population of the UK.

The same channel has received 76 BILLION views -- equivalent to every person on the planet watching 10 times. That channel is CoComelon, and its content is entirely aimed at preschoolers.

The formula is simple. You watch a short computer-animated video of scenes from everyday life… brushing teeth, say, or playing with a dog. The video is set to a catchy tune -- either a well-known nursery rhyme or something written especially for the clip. 

Some sample lyrics for you: 

“Brush, brush, it’s time to brush your teeth.

Yes, yes, yes, I want to brush my teeth

Good, good, brushing is good for you

Yay, yay, yay, I like it oooh.”

That kind of thing. Nothing too demanding or controversial. The comments are turned off, too, making this a very safe, fluff and considerable corner of the internet.

Some videos are educational, like ‘learn the ABC’, others are behavioural ‘how to eat vegetables’, and still others are just brightly coloured fun. Most feature the same set of recurring characters. Toddlers love it, by all accounts.

CoComelon has its origins way back in 2006, when it was founded as ThatsMEonTV. It then spent five years as ABCkidTV before gaining its current name in 2018. YouTube remains its main home, but you’ll also find CoCoMelon camping out on Netflix.

As of last year, the channel was pulling in some $120 million in advertising income. It’s now the world’s largest kids channel, and the biggest of any type in the USA. The world-beating audience size is an incredible achievement for such a simple idea. A typical video, like a recent version of The Wheels on the Bus -- will gain 20 million views in one week. Any TV show would kill for those ratings.

I tried it with my toddler -- despite its awesome size, neither of us had heard of CoComelon before. At first he was distracted. I got pleading looks, and a repeated request for “Peppa! Peppa! Now, back, Peppa”. But The Wheels on the Bus sucked him in (even if it was the vulgar “all through the town” version, rather than the proper “all day long”). Before long, CoCoMelon had its 92,700,001st subscriber.

And I sense this is only the beginning. CoComelon may be the world’s top kids’ channel, but I suspect it still has plenty of living rooms and bedrooms yet to invade outside the USA, including yours?

Matt Brown
Written By
Matt Brown

<p>With a Bachelor's degree in Chemistry and a Master's in Residency specializing in Biomolecular Sciences and roots in the Midlands, Matt has developed a passion for writing about London. As a former editor and prolific contributor to, he has authored several books exploring the city's hidden gems. In addition to his work, Matt enjoys spending time with his two preschool-aged children.</p>

Read The Disclaimer

Was this article helpful?