Kidadl is the home of family edutainment

As the fastest growing family platform globally, Kidadl is the modern solution to targeting families wherever they are.
Get in touch for more information
Please note our minimum spend is $1000/£750. We take great pride in the high quality of our content created by our dedicated editorial team, and so we are unable to accept guest posts.
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Mobile-First Millennial Parents
Audience
Kidadl’s audience are affluent digital-first millennials who are passionate about spending quality time educating and entertaining their children. And it's not just about mums; millennial dads are involved more than ever with their children.

These families take an active interest in their children's passions and offer a much less hierarchical role than previous generations, allowing for decisions to be made as a family. They have a high expectation of brands, expecting them to help make their lives easier and offer solutions to the questions they have. Kidadl has been created to fulfil these needs for parents, wherever they are based in the world.
Mixed race couple embracing their babyMom and her two daughters smiling.Happy family, Mom holding girl who is laughing looking at her Dad.
Kidadl in Numbers
2.3
M
Monthly Page Views
1.8
M
Monthly Unique Users
60
%
Mobile Users
55
%
Mums
45
%
Dads
79
%
18-44 Year Olds
40,000
Newsletter Subscribers
45,000
Social Media Followers
30
M
Monthly Page Views Predicted Within 12 Months at Current Growth
Source: Google Analytics April 2021
We’re experts in creating content that families actively seek out

We can work with your brand to create authentic, original and engaging content that families will love and that fulfil your campaign objectives.

Mom browsing the internet on her tablet together with her daughter.
Partnerships

Our unique algorithm identifies the topics parents are actively searching for. Using these as a starting point, we will then create a bespoke partnership for you that not only answers parental needs, but also completely achieves your brand objectives. This can be via branded content articles or a tailor-made integrated editorial partnership.

Sponsorship

Benefit from the engagement that parents already have with us by sponsoring content that our amazing editorial team create. We offer sponsorship of content, newsletters, videos, quizzes, podcasts, coloring pages, educational resources and events.

Reviews

We offer brands the opportunity to have their product or service tested by real families. The reviews will then be featured on our content pages ensuring our audience of millennial parents can be influenced by the most powerful of reviews – those of their fellow parents.

Events

Engage directly with families in person with innovative live experiences. Showcase your brand and achieve buzz across social networks and word of mouth recommendations.

Display

We offer IAB standard and premium formats that can be bought directly or programmatically. We also offer pre roll opportunities on video content that has been tailored made for Kidadl.

Newsletters/Social Media

Our audience can be reached via targeted and personalised newsletters, or to our growing community of social media followers across all of the key platforms.  We offer sponsored posts on our newsletters as well as bespoke newsletters from brands. Additionally we can offer sponsored posts and video across social media.

Family of four walking on the beach togetherLittle girl is pinching her dad's cheek, while her mom is holding her.Father and his two daughters pretending to fish by playing with fish made out of cardboard.Mom and her two teenage daughters at the seaside.Mom showing her daughter the tablet screen.Mom and her son repotting plants in a greenhouse.
Our Partners
Disney logoWembley stadium logoChelsea football club logoThe View from the Shard logoBarbican logoGreat Ormond Street Hospital Charity logoTaj logoEncore logoThe KIA Oval logo
Brigit's Bakery Afternoon Tea Bus logo
Brigit's Bakery 
Afternoon Tea Bus
Booking.com logoThames Rockets logoBritish Music Experience logoTiqets logoGolden Tours Logo
For more information
Please note our minimum spend is $1000/£750. We take great pride in the high quality of our content created by our dedicated editorial team, and so we are unable to accept guest posts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Book a sales appointment
Minimum advertising investment is $25,000. We do not allow guest/sponsored posts, networks, resellers, text links.
Thank you! Your submission has been received!
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