Kidadl Parent Promise

Trusted by millions of parents, our content is curated and personalised to your family.

Finding inspirational ideas to educate and entertain your children is easy with Kidadl. We are your trusted friend, your new home for finding family edutainment; content that is designed to make learning enjoyable and fun.

Thanks to Kidadl, you won’t have to start more endless Google searches. Our content is trustworthy, curated, personalised, highly relevant and totally usable, whatever the ages of your children or your stage in the parenting journey.

With 1000s of great ideas, activities and pieces of advice all in one place, Kidadl makes educating and entertaining yur children easy, enjoyable, straightforward and convenient. We provide an array of resources, leaving you to decide how to fulfil your child’s potential and be the best parent that you can be.

All our content is curated and personalised - we address all aspects of the parenting journey and help support the critical connection between education and entertainment. We know the parenting journey is very different for each family and our founding principle is to support you to be the best parent possible with our positive approach, inclusive outlook and empathy. We want to be there to help families unlock a world of possibilities and fulfil the infinite potential of their children. To achieve this, we cover a breadth and depth of content and a range of topics based on the theory of Multiple intelligences.

Our edutainment content is based on a scientific approach: we have matched development psychologist Howard Gardner's renowned theory of multiple intelligences and mapped them across the areas of interests that underpin our content.

All our content is based on the eight multiple intelligences that Howard Gardner describes in his 1983 book Frames of Mind: The Theory of Multiple Intelligences. In this book, Gardner argues that all humans have different kinds of intelligences and that in order to fulfill their full range of potential, abilities and talents, humans have several kinds of intelligence, rather than just one. Our aim is to segment our edutainment content into these interests (and intelligences) so that parents can easily find the content that is suited to each member of their family.

These are the areas of interest that our content is divided into and their corresponding intelligences:

Kidadl interest
Outdoor & Nature
Reading & Writing
Mindful & Reflective
Social & Community
Sports & Active
Music & Dance
Maths & Logic
Arts & Crafts
Corresponding intelligence
Naturalistic
Linguistic verbal
Intrapersonal
Interpersonal
Bodily kinesthetic
Musical intelligence
Logical & mathematical
Visual/spatial

Founded by parents for parents: our mission

Our mission is to be every family's trusted friend - we want to support you throughout your parenting journey, so you can be the best parent possible, helping you to achieve your purpose of educating and entertaining your children, enabling them to fulfil their potential.  

Our content writers

We have a carefully selected team of entertainment and education writers who we choose based on their field of knowledge and life experience. They use their expertise and journalistic integrity to create quality curated content and inspiration. We are committed to providing comprehensive, personalised and timely events, activities, inspiration and ideas for families and provide our team with regular training and feedback so that they can research and write about the best ideas and activities for our audience.

The Kidadl Collective = our team of experts

Kidadl's content is created by parents for parents and is written by trained writers, editors and contributors who are experts in their field. From teachers and educational psychologists to mummy bloggers and influencers, we have a carefully selected group of like-minded parents who support our in-house teams.

Our content process

All Kidadl content is thoroughly researched and reviewed by a group of selected educational experts. Our team of writers cover a broad range of educational subjects and stages. Our content is curated, and we only recommend ideas and content that we would do ourselves as parents and would deem suitable for our own children.

How do we keep it fresh?

Our team continually researches the best things to do in the entertainment and education space, and we regularly update our articles as part of an in-house maintenance timetable and when we receive information updates on existing content. We also update our content in line with:
- New openings, events and activities
- Government advice and policy
- Curriculum changes
- Parent feedback

At Kidadl we pride ourselves on offering families original ideas to make the most of time spent together at home or out and about, wherever you are in the world. If it is brought to our attention by a parent that there may be an issue with any aspect of our content, for example, if we are made aware that any of our content is unclear, or features old or inaccurate information, we feed it back to the relevant teams immediately and make any corrections required.

Kidadl provides inspiration for everything from family days out to online classes, arts, crafts and science experiments. We recognise that not all activities and ideas are appropriate and suitable for all children and families or in all circumstances. Our recommended activities are based on age, but these are a guide. We recommend that these ideas are used as inspiration, that ideas are undertaken with appropriate adult supervision, and that each adult uses their own discretion and knowledge of their children to consider the safety and suitability of each activity.

If you have any questions or would like to give us feedback about how we can improve our content, please contact us at https://www.kidadl.com/contact

Our in-house tone of voice

We're friendly, warm and helpful, but also bold, inspiring and upbeat. We're on a mission to inspire people; to give them the confidence to try something new. We are passionate about what we do, and we aim to do it with conviction, creativity and imagination. Our language is inclusive of all parents, whatever the make-up of their family and whichever stage of the parenting journey they are on.

We are parents so we will always support you

We know that to be your trusted friend, we must put you as parents front and centre of everything we do and all the content that is published on Kidadl. Our principles ensure that everyone involved with our content considers the parents' point of view. Wherever they are on the parenting journey, Kidadl aims to be respectful and supportive. We ensure that we always have our community in mind when considering our editorial approach.

Your feedback is vital - you are our community

We want to give you the best information and experience we possibly can. To help us do that, we'd love you to get in touch if you feel there are any areas that we could improve in.If you spot any errors in our content, want to ask us anything or have feedback about how useful our content is to you as a parent, please do let us know by leaving us a message at https://www.kidadl.com/contact