14 Best Baby Soft Toys To Comfort Your Child

Comfortable soft toys good for baby.

We hope you love our recommendations! What we suggest is selected independently by the Kidadl team. If you purchase using the buy now button we may earn a small commission. This does not influence our choices. Please note: prices are correct and items are available at the time the article was published.

Soft toys are an important part of any childhood, a trusty companion as they grow together.

Getting the right baby soft toys for your baby, or as a gift, will help them feel safe and comforted when they're heading off to sleep or for play. A toy can help children's imagination as they play make-believe with their furry friends, helping to stimulate their creative ability and motor skills.

How many of us can remember the first soft toy or baby teddy bear we had when we were children? Some of us may even still have them. Most soft toys are designed to be a treasured companion for your child for many years to come.

It's generally advised that you do not leave any baby cuddly toys or comforters in a baby's cot until they are over the age of one. Do not worry if your child has any accidents or spillages around the toy; many new toys are machine washable or wipe clean.

Whether you are  looking for newborn baby soft toys, for a supremely soft toy or one with added extras, we've rounded up the best soft toys for babies on the market right now to make sure you find the perfect one for your little one.

For more baby products that you will love and cherish, why not take a look at this list of the best baby bracelets and this list of the best wooden baby toys?

Get The Kidadl Newsletter

1,000 of inspirational ideas direct to your inbox for things to do with your kids.

Thank you! Your newsletter will be with you soon.
Oops! Something went wrong while submitting the form.

Kidadl's Top Pick

Whilst all the plush toys on this list come highly recommended, this is our top pick thanks to its softness, design and inexpensive price point.

1. Nutbrown Hare, Guess How Much I Love You

Bestseller cuddly Nutbrown Hare perfect for babies.

'Guess How Much I Love You' is a classic on many children's book shelves. This cuddly hare is also a bestseller thanks to its immensely soft material and 'I Love You' on its foot which reminds children that they are cared for. Its portable size and plush material make it a great choice for a baby's first teddy, or for a special birthday or Christmas.

Main Features

  • Price: £7.98
  • Age: 0+
  • Size: H22cm
  • 'I Love You' on the foot
  • Soft plush

Best For Newborns

2. Flannery And The Fox Baby Toy, Lamaze

Clip & go Flannery The Fox toy.

Toys for newborns can be great for keeping them entertained or soothing their gums whilst they are teething. This fox toy is suitable for teething with its soft velour that also makes it perfect for cuddling. It is built for sensory engagement for babies to explore touch, new sounds and colourful patterns, helping to support their development.

Main Features

  • Price: £11.99
  • Age: 0 - 6 months
  • Soft velour
  • Sensory toy
  • Colours, patterns and sounds
  • Clip on ring for bag, pram & car seat

Best For Sleepy Babies

3. Ollie The Owl Grofriend, The Gro Company

The Gro Company's Ollies the Owl Grofriend soft toy.

To help babies drift off in their cot, car seat or pram, this owl is designed to ease them into sleep time as quickly as possible. Featuring a night light with adjustable light levels and a choice of four soothing sounds, including rainfall and a lullaby, it soothes babies' senses. If your child happens to wake up and cry, it's CrySensor will make sure it turns on again to send them back to the land of dreams.

Main Features

  • Price: £22.99
  • Age: 0+
  • 4 soothing sounds
  • Adjustable volume and light levels
  • Secure velcro fastening

Best For Something Unique

4. 4-Pack Soft Woodland Cubes, Jojo Maman Bebe

Set of adorable soft Woodland Cubes.

These cute cubes help promote babies' motor skills and imagination as they play with soft animal faces. The adorable and unique hedgehog, bunny, fox and dog designs will encourage your child to stack, tumble and throw.

Main Features

  • Price: £18
  • Age: 0+
  • Size: each block is 8cm x 8cm x 8cm
  • Soft and tactile
  • Hedgehog, bunny, fox and dog shapes

Best For Animal Lovers

5. Carson the Lion From Birth Soft Toy, Banks-Lyon Botanical

Little baby sleeping with strong and courageous Carson.

We love the original design of this 100% cotton striped lion. Sure to be a friend for life, Carson's compact size will fit snugly by their side at any time of day.  

Main Features

  • Price: £15
  • Age: 0+
  • Size: 290mm x 130mm
  • 100% cotton
  • Machine washable

Best For Eco-Conscious Parents

6. Hand-Knitted Soft Lion Toy, ChunkiChilli

Certified organic cotton soft lion teddies.

Fierce little lions will love this hand-knitted soft toy made from certified organic cotton that comes in three adorable designs. ChunkiChilli employ workers in remote Southwest China to produce the toys and provide them with an income, ensuring these lions are a sustainable option.

Main Features

  • Price: £28
  • Age: 0+
  • Size: approx H35cm
  • Eco-friendly
  • Hand-knitted
  • Certified organic cotton
  • 3 styles

Best For Fair Trade

7. Fair Trade Octopus Rattle, Natural Collection Select

A cute and happy octopus for newborn babies.

Newborn babies can't see colour, making the high contrast black and white of this little rattle helpful for promoting their eye development. It's fair trade and handmade, with a smiley octopus design that is sure to have your baby smiling too when it's time for bed.

Main Features

  • Price: £10.99
  • Age: 0+
  • Size: 10cm x 22cm
  • Handmade fair trade crochet
  • 100% cotton with acrylic stuffing
  • BPA free

Best For Learning

8. Laugh & Learn Smart Stages Puppy, Fisher-Price

Fisher-Price Laugh & Learn Smart Stages Puppy.

Toys aren't just for fun; they can be an educational tool too. The popular Smart Stages Puppy supports kids to learn their first words, shapes, counting and more. It has five touch points to increase sensory, conversation and numeracy skills, absorbing information as they play.

Main Features

  • Price: £14.97
  • Age: 6 months+
  • Size: L15cm x W28cm x D33 cm
  • 75+ songs, sounds, tunes and phrases
  • 5 spots respond to baby's touch
  • 3 learning levels

Best For Magical Creatures

9. Unicorn Learning Soft Toy, Baby Clementoni

Baby Clementoni unicorn learning soft toy.

A cute and cuddly toy that gently supports your child's learning, this unicorn has light effects and sounds that teach first numbers, words and colours. The buttons on the toy are subtle, making impromptu spelling lessons easy without disrupting their playtime.

Main Features

  • Price: £14.99
  • Age: 6 months+
  • Size: H32cm x W26cm x D18cm
  • Interactive buttons
  • Teaches numbers, letters and shapes

Best For Building

10. Baby Soft Blocks, Galt Toys

 Baby playing with soft, lightweight and perfect for squeezing blocks.

Help babies learn to build and match shapes with these six soft cubes that they can stack and throw. The bright animals and vehicles will help encourage their words and shape recognition whilst they enjoy the tactile fabric.

Main Features

  • Price: £14.50
  • Age: 6 months+
  • Size: L31.5cm x W11cm x H20cm
  • 6 foam-filled fabric cubes
  • Machine washable

Best For Added Extras

11. Everybody's Best Friend, Waffle The Wonder Dog

 Little boy holding a super cuddly Waffle the Wonder Soft Toy.

For slightly older babies who are beginning to engage with their toys, this fluffy dog moves, plays sounds and has a catchy theme tune. His mouth even moves as he talks!

Main Features

  • Price: £22.50
  • Age: 10 months+
  • Size: H25cm x W13cm x D19cm
  • Movement, sounds and phrases
  • Catchy theme tune

Best For Families On A Budget

12. Super Soft Toy Tristan Triceratops, Squishmallows

Squishmallows Super Soft Toy Tristan Triceratops.

Similar to memory foam, the supremely-squishable foam of the Squishmallows make them the ideal companion for bed time. They come in a range of cute designs, but we love this Tristan Triceratops model.

Main Features

  • Price: £8.99
  • Age: 0+
  • Size: H19cm
  • Plush toy with marshmallow texture
  • Machine washable

Best For Personalisation

13. Giraffe Comforter, Jojo Maman Bebe

Baby holding extra soft and cuddly giraffe comforter.

Comforter's make a perfect gift thanks to their combination of soft toy and blanket, and will forever be a memory of their childhood. This giraffe comforter is extra soft and soothing and has the option of personalisation to add a special touch to your gift.

Main Features

  • Price: £11
  • Age: 0+
  • Size: W23 x L16cm
  • Extra soft
  • Personalisation option

Best For Gifting

14. Cordy Roy Fox Baby, Jellycat

Sitting Jellycat made from super soft plush.

Jellycat are known for their soft fabric and high-quality design. This adorable fox toy has a friendly face and bright orange colour that babies will love.

Main Features

  • Price: £18
  • Age: 0+ (not suitable for cot or crib)
  • Size: H34cm
  • Supersoft touch
  • Fun fox design

Kidadl Best Buys selects the top parent-recommended products across the web for families of all ages. If you liked our suggestions for the best soft baby toys, then why not take a look at our guide to the best baby sleepsuit and pyjamas, or this guide to the best sensory baby toys.



At Kidadl we pride ourselves on offering families original ideas to make the most of time spent together at home or out and about, wherever you are in the world. We strive to recommend the very best things that are suggested by our community and are things we would do ourselves - our aim is to be the trusted friend to parents.

We try our very best, but cannot guarantee perfection. We will always aim to give you accurate information at the date of publication - however, information does change, so it’s important you do your own research, double-check and make the decision that is right for your family.

Kidadl provides inspiration to entertain and educate your children. We recognise that not all activities and ideas are appropriate and suitable for all children and families or in all circumstances. Our recommended activities are based on age but these are a guide. We recommend that these ideas are used as inspiration, that ideas are undertaken with appropriate adult supervision, and that each adult uses their own discretion and knowledge of their children to consider the safety and suitability.

Kidadl cannot accept liability for the execution of these ideas, and parental supervision is advised at all times, as safety is paramount. Anyone using the information provided by Kidadl does so at their own risk and we can not accept liability if things go wrong.

Sponsorship & Advertising Policy

Kidadl is independent and to make our service free to you the reader we are supported by advertising.

We hope you love our recommendations for products and services! What we suggest is selected independently by the Kidadl team. If you purchase using the buy now button we may earn a small commission. This does not influence our choices. Please note: prices are correct and items are available at the time the article was published.

Kidadl has a number of affiliate partners that we work with including Amazon. Please note that Kidadl is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.

We also link to other websites, but are not responsible for their content.

Read our Sponsorship & Advertising Policy