14 Best Baby Toiletries To Buy Now | Kidadl


14 Best Baby Toiletries To Buy Now

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Finding the right creams, washes, wipes and bathroom accessories for your baby can be exciting, but making sure you've found the safest possible options can also be a little stressful.

There's a lot to think about when it comes to newborn toiletries, such as finding the best baby cream, baby wash, newborn moisturiser, baby shampoo and more, all while keeping your baby's delicate skin in mind. 2020 being the year that it is, you might want to consider family-friendly hand sanitisers too.

Luckily, many major skincare brands have developed a specific line of baby products to make things easier for you, whether you're looking for organic baby toiletries, the best baby lotion, or just want to keep things easy and cost-effective.

To help you even more, we've delved through the detail and selected a mix of our favourite baby toiletries for you to indulge in. And whilst you're here, you might like to take a look at the best baby changing units too, so you have everything for your baby.

Our Top Choice

Bepanthen Nappy Care Ointment‍

One of the most common and most frustrating skin problems a baby can have is the infamous nappy rash. This multi-award-winning ointment has saved many a bottom over the years, and you'll probably want to buy it in buckets.

  • Price: £6.00
  • Contains ingredients like vitamin B5 for natural skin recovery, as well as sweet almond oil (with the allergy-causing protein removed) for ultimate softness and protection
  • Features a handy flip-cap style top for easy one-handed application

Best For Tricky Skin

Aveeno Baby Daily Care Baby Hair And Body Wash‍

Newborn babies have far thinner skin than older children and are prone to dehydration. Aveeno is famous for its soothing, oat-based toiletries, and this baby wash puts moisturisation high on its agenda, making it a top brand for the best baby products.

  • Price: £13.99 for 3 x 300ml
  • Paediatrician-approved
  • Developed for newborn skin
  • Free from dyes, soap and alcohol
  • Oat proteins and lipids provide anti-irritant, anti-oxidant and anti-inflammation care
  • Perfect for babies with eczema conditions

Best For Moisturising Skin

Baby Dove Rich Moisture Head To Toe Body Wash‍

A strong contender for the second spot, Dove's Head to Toe Body Wash contains nutrients that are naturally found in skin to help your baby retain their moisture levels, while doubling as a baby shampoo as well.

Whether you prefer Aveeno Baby or Baby Dove as a moisturising wash seems to come down to personal preference, but Aveeno seems best for problematic skin, and Baby Dove has a considerably lower price tag.

  • Price: £3.09 for 400ml at Superdrug
  • Hypoallergenic
  • pH balanced to match babies' skin
  • Perfect for newborns

Best For Natural Ingredients

Burt's Bees Baby Shampoo And Body Wash‍

Like most of the Burt Bee's range, this Baby Shampoo and Body wash is over 99% natural, and does wonders for sensitive skin. Its light honey scent will make bath time something worth looking forward to.

  • Price: £4.86
  • Tear-free formula
  • Over 99% natural ingredients
  • Plant-based

Best For Flaky Skin

Mustela Foam Shampoo For Newborns‍

French brand Mustela specialises in maternity and baby care products. Their Foam Shampoo has ingredients like keratin and avocado extract, and comes highly recommended for newborns with persistent cradle cap or dandruff.

  • Price: £9.83 for 150ml
  • Contains keratin and avocado extract
  • Hypoallergenic formula
  • Paediatrician approved
  • Foam consistency stays clear of baby's eyes

Best For Curly And Afro Hair

Shea Moisture Kids Haircare Combination Pack‍

Though the above shampoos will be excellent for all babies during the first few months, many babies with Afro or textured hair will eventually need something with a bigger moisture kick. This three-in-one set from Shea Moisture is filled with delicious ingredients: mango butter, carrot oil and orange blossom, and coconut oil and hibiscus extract.

  • Price: £23.80 for 3 x 236ml
  • Includes extra-nourishing shampoo, conditioner, and detangling spray
  • Intense moisturisation and nourishment

Best For Luxury

Bramley Little B Hair And Body Wash‍

This British baby wash was too scrummy and award-winning to overlook. Ethically made, with an environmentally-friendly biodegradable base, this is a bedtime indulgence you can feel very good about indeed.

  • Price: £12 for 250ml
  • Contains clementine, sweet orange and lavender essential oils
  • Leaping Bunny and Vegan Society approved
  • Sustainable brand
  • Recyclable packaging
  • Suitable for 6 months+

Best For On-The-Go Hydration

Cantu Kids Curl Refresher‍

Curly and Afro hair often has a mind of its own. This Curl Refresher is the perfect pick-me-up for a quick injection of moisture, without having to wet hair first. The spray smells delicious, and if your baby is old enough to have their hair styled the Curl Refresher can help prolong their hairstyle too.

  • Price: £8.95 for 236ml
  • Contains pure shea butter, coconut oil and honey

Best For Families On A Budget

Johnson's Baby Lotion‍

A time-honoured classic, Johnson's Baby Lotion is a moisturising staple. They've introduced coconut oil to the latest edition of this baby moisturiser, which continues to nourish the skin for 24 hours after application. Its gentle formula is a favourite with parents worldwide - as is its price tag!

  • Price: £1.45 for 500ml
  • Paediatrician approved
  • Non-sticky formula

Best For Protection

Original Sprout Scrumptious Baby Cream‍

Original Sprout was created by a stylist who wanted better skin care for her daughter. This award-winning Baby Cream creates a protective barrier to external elements, using natural zinc to keep skin happy and rosemary to keep bugs away.

  • Price: £15.95 for 236ml
  • Contains natural zinc, calendula, coconut oil and rosemary
  • Not a sunscreen
  • Soy, gluten, honey, and peanut free
  • Vegan
  • Suitable for sensitive skin
  • Non-greasy formula

Best For Night Time

Aveeno Baby Dermexa Good Night Emollient Balm‍

When babies suffer from itchy, dry skin, it's often worst at night. This thick overnight Emollient Balm targets the painful areas, soothes and moisturises, balances the skin's pH level, and even works to strengthen sensitive skin. Parents notice improvements after the first application and recommend this balm as a must-buy for uncomfortable babies.

  • Price: £6.66 for 75ml
  • Overnight treatment for eczema and dry skin
  • Contains calming oat lipids and proteins
  • Includes ceramides for rebuilding the epidermis

Best For Softness

Huggies Pure Extra Care Wipes‍

Wipes are an absolute necessity whenever babies are around. Huggies offer some of the best-loved wipes out there, and these Extra Care Wipes are their thickest and softest yet.

  • Price: £4.50 for 3 packets
  • Approved by the British Skin Foundation
  • Fragrance-free
  • Made from 99% water
  • Suitable for all ages

Best For The Environment

Babipur Close Pop-In Reusable Bamboo Wipes‍

If you're looking to cut down on single-use waste, reusable wipes are a great place to start. These bamboo wipes from Babipur are beautifully soft, absorbent and easy to use. They even come with a special 'wet and dry' bag made from recycled water bottles, with separate compartments for fresh and used wipes, and a handy popper hook for clipping to your bag or buggy. Welsh company Babipur pride themselves on fair trade and ethical business, and these Reusable Bamboo Wipes are a fine example of the fantastic work Babipur are doing to revolutionise their industry.

  • Price: £18.50
  • Sustainable brand
  • 100% bamboo viscose
  • Includes 25 wipes and purpose-made wet-and-dry bag with buggy clip

Best For All-In-One Grooming

Yellodoor Baby Grooming Kit‍

Last but not least, get all your grooming extras sorted with this glorious Mother Goose Grooming Kit. Designed with newborns in mind, this kit is a fantastic price for all your baby's grooming necessities.


Kidadl Best Buys selects the top parent-recommended products across the web for families of all ages. If you're building up provisions for a newborn then you might also enjoy our articles on baby monitors and baby-safe beach shelters.

  • Price: £14.99
  • Includes baby nail clippers, scissors and files
  • Includes comb, brush and washcloth
  • Includes thermometer, nasal aspirator and teether ring
  • Added Mother Goose puppet to distract and entertain your baby
  • Guidance leaflet
  • Pretty travel case
Written By
Clare Wellham

Clare was born and bred in Yorkshire, and has vowed to see as much of the world ever since! An avid traveler and storyteller, she loves getting people excited to explore what's outside of their doorstep. She recently became a first time Auntie, and can't wait to discover and share each and every kiddy friendly activity!

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