A family on the Cadabra ride at Cadbury World.
Some intricate chocolate piping being done at Cadbury World.
The life-size Cadbury characters at Cadbury World.
People sampling chocolate at the Cadbury World factory.

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Please be aware of government guidelines before setting off.

Government Guidelines
  • Cadbury World is a mouth-watering chocolate factory in Birmingham tracing the history of the world-famous Cadbury and Bournville brands of the West Midlands.
  • See how the humble cocoa bean becomes the delicious chocolate treat we all know and love through self-guided tours of the Cadbury museum.
  • There are 14 different zones in the huge Cadbury World including a 4D Chocolate Adventure, an Aztec Jungle, the magical Cadabra ride and a chance to try your own hand in the Chocolate Making factory.
  • No Cadbury World trip would be complete with a visit to the indulgent Cadbury Cafe and the world's biggest Cadbury Shop on site.

If you are a family of chocoholics, then don't miss a visit to Birmingham's famous chocolate factory, Cadbury World. Set in the hometown of the world's most popular chocolate company, Cadbury World tells the fascinating story of the Cadbury family, their magic-making factory and foundational Bournville Village, as well as letting visitors discover the origins of chocolate itself.

The awe-inspiring Cadbury World features an epic 14 cocoa-filled zones each offering a different chapter of the chocolate story or indulgently immersive experience. Families can travel back in time and find the sacred cocoa tree of the Aztec rainforest, trace its Journey To Europe in the fascinating theatre presentation zone, uncover the secrets behind Cadbury's oh-so-special flavour in the Making Chocolate Story exhibit, and hear how John Cadbury and sons Richard and George went on to create some of the best-loved chocolate in the world. From this original factory site, the Cadbury Story zone explains how the Cadbury family built a better, greener factory away from the industrial fumes of Birmingham city, and how George and Richard founded Bournville Village through these foundational ethics. Chocolate fanatics young and old will love discovering how their favourite Cadbury dairy milk bars are made in the Manufacturing museum's video exhibits, before seeing the expert chocolatiers in action face-to-face and even having a go yourself at the chocolate piping demonstration tables. When you visit Cadbury World, one thing we bet will be on your mind is tasters - so make sure you stop by the Chocolate Making zone to pick up a delicious cup of liquid Cadbury chocolate which you can personalise with your favourite sweet treats.

A chocolatier making chocolate in front of a family at Cadbury World.

There are tons more hands-on attractions to be found at Cadbury World too; the beloved Cadabra ride lets little ones cruise through a chocolate wonderland in their colourful Beanmobiles; the interactive Purple Planet will have kids jumping through chocolate rain on their digital screens; and families can snap some hilarious photos, featuring life-size chocolate bars, at the awesome Green Screen. A firm favourite with families is also Cadbury World's 4D Chocolate Adventure, an immersive cinema experience that launches you into dairy milk pools, Crunchie roller-coasters, and tons of adventures with the whole Cadbury character gang.

After a full day of exploring, kids can then get some fresh air in the outdoor-themed play area café and indulge in some delicious sweet and savoury treats in the Cadbury Café. Don't miss an essential stop-off at the world's biggest Cadbury Shop on-site too and pick up some of your chocolate favourites to bring home with you. Cadbury World also offers plenty more events and experiences if you want to take your chocolate adventure one step further, including character dining celebrations, their Chocolatier Experience and seriously special Afternoon Tea.

Along with its previous sister location in New Zealand, Cadbury World is a one-of-a-kind chocolate attraction that sweet-tooths of every age will delight in. Whilst you're in the vibrant city of Birmingham, why not visit their wonderful Museum and Art Gallery or award-winning science centre, Thinktank.

What to know before you go

  • The Cadbury World Birmingham experience is a self-guided tour, and they recommend allowing three to four hours for your visit, with the main exhibit usually taking 1.5 to 2 hours.
  • The last admission is 1.5 hours before closing time.
  • You will be offered some free chocolate bars during your Cadbury World visit as well as a free melted dairy milk pot.
  • Cadbury World Bournville aims to be fully accessible for all its visitors. There is wheelchair and buggy access plus low-level service desks throughout the building, large print access guides and scripts are available, infrared systems for hearing aids are on offer, tactile and sensory surfaces are in place, and BSL and English subtitles are included in most of the audio-video exhibits.
  • Assistance dogs are allowed in all areas other than the production zones, where dog-sitters are available.
  • The children's playground has a specially-designed accessible area for wheelchair users.
  • There are two wheelchair spaces in the 4D cinema and non-moving chairs, but please note that in general, this immersive attraction features motion effects, loud music, darkness and some sudden movements.
  • Cadbury World also offers some relaxed SEN sessions for visitors who require a quieter and calmer experience.
  • There are baby changing facilities in all toilet areas throughout the Cadbury chocolate factory, as well as a designated feeding room.
  • The themed Cadbury Café on site offers a great range of hot and cold meals, children's lunches, snacks and drinks, including a delicious Cadbury's hot chocolate.
  • Don't miss the huge Cadbury Shop within the factory offering tons of chocolate supplies, souvenirs, toys and personalised chocolate gifts.

Getting there

  • Cadbury World is located in the town of Bournville, just south of Birmingham city centre in the West Midlands.
  • If you are driving to the factory, Cadbury World is easily accessible via the M5 and M42 with brown tourist signs leading to the venue. There is a free car park on site with plenty of accessible parking spots.
  • The factory is around two hours from London, taking the M40 route via car or via trains to Birmingham New Street.
  • Cadbury World is a 15-minute, signposted walk from Bournville Train Station, which connects to Birmingham city centre via the Cross-City Line from Birmingham New Street station. This journey takes approximately 15-20 minutes.
  • Buses 11A, 11C, 27 and 48 also stop nearby.

Please follow the latest government guidelines if travelling by public transport.

Government Guidelines


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