An overview of Alum Bay, showing off the famous coloured sand that makes up the cliifs.
The Lighthouse built on the Needles.
The Needles rocks, pointing up like the tops of needles.
Guests on a pleasure boat trip to visit the Lighthouse.

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Please be aware of government guidelines before setting off.

Government Guidelines
  • The Needles Park is in Alum Bay, Isle of Wight, and has a variety of things to do.
  • See the sights of Alum Bay and the Lighthouse as you go down the iconic chairlift.
  • Play some fun fairground games, or go around the gorgeous carousel.
  • Taste and buy Isle of Wight goodies at any of the shops or eateries nearby.

The Needles Park, or Needles Landmark Attraction, is a unique place to visit in the Isle of Wight. The Needles Lighthouse stands high on the chalk stack where it sits, overlooking Alum Bay. The Needles rocks and coloured sand are a unique feature, so an Isle of Wight visit isn't complete without seeing them. If you've enjoyed other Isle of Wight attractions like Blackgang Chine and Robin Hill Adventure Park and Gardens, or prefer the coast like Sandown Beach, then you and your family will have a great day out at The Needles Landmark Attraction.

Are you feeling peckish after a great day at The Needles? There are food and drinks kiosks around The Needles and Alum Bay, but there are also two sit down places to have a spot of food. Marconi's Licensed Tea Rooms is perfect for homemade Isle of Wight cakes and snacks, as well as hot and cold drinks. There is also Café Marconi's, which serves sit down meals, as well as the option for some al fresco dining so you can look over the sites of Alum Bay.

In 1836, the Old Battery was built. The Old Battery, also known as The Needles Battery, was a military battery built to guard against enemy ships and is now a National Trust property. A bridge was also created to get down from the Battery, which is cared for by the National Trust. In 1895, the New Battery was completed, which was even used in World War II, helping to train for D-Day as well as to destroy German torpedo boats. They were deactivated as batteries in 1945. Guglielmo Marconi, an Italian inventor and electrical engineer, had a lot to do in the Isle of Wight and is honoured by many things named after him. His incredible radio transmissions were broadcast at The Needles in 1897. In 1899, Marconi got transmissions between France and England at The Needles. In 1971, a top-secret space rocket and missile centre was built at The Needles, developing Black Night and Black Arrow space rockets, and had lots of incredible and successful space missions take place. As you're exploring the landmark attraction, it's great to know you're walking amongst such fascinating history.

Children on a carousel ride at The Needles.

The chairlift is an iconic image of the Isle of Wight, as well as The Needles. From the top of Alum Bay cliffs to down to the beach, you'll be able to see spectacular views of the Needles Lighthouse and Rocks, the coloured sand in nature, and beautiful ocean waters. From the beach, you can sunbathe and relax, or take a Pleasure Boat trip around the bay. If you want to experience other incredible views, the 4D cinema experience will take you inside the films as you feel the action taking place. If you want to enjoy some rides, there are plenty to enjoy. The Dino Jeep Safari will take you on an adventure into the Jurassic period, and Jurassic Adventure Golf will have you amongst the bones trying to score those holes. Water Walkerz will let you walk on water if you're able to stand up. The Tea Cup Ride will send you spinning, with you controlling how fast. Relax as it gently spins, or go for something more dramatic. The iconic and classic Carousel will take you around on beautiful horses as you feel like a real Victorian, or you can try out some classic fairground games like ‘Hook A Duck,’ and ‘Tin Can Alley’; what prizes will you win?

Looking for some shopping? There's plenty of souvenir shops to remind you of your visit, as well as shops to take home a more expensive but beautiful and unique souvenir. Taste of the Wight has produce from the Isle, such as locally brewed alcoholic beverages, fruit and vegetables, as well as ice cream and desserts. Isle of Wight breweries have been perfecting their craft since the 1800's, so you'll be sure of the high quality. Pier Head has been built to represent the style of the 19th Century Alum Bay pier and is more souvenir based with its products. Alum Bay Glass creates incredible pieces using glass from the Isle of Wight, so is a great way to take home a little bit of the Isle. The Sand Shop is a great way to get involved with an Isle of Wight tradition, layering coloured sand in different moulds to create beautiful pieces to take home; Queen Victoria herself was given pieces like this as a gift. There are 21 shades of Alum Bay sand to enjoy. If you'd like something sweeter, the Isle of Wight Sweet Manufactory sells authentic sweets from the 19th century, so if you're looking for more things to do on the Isle of Wight, why not discover how some of these sweets are made?

What to know before you go

  • The Needles Landmark Attraction is open from 10am to 4pm, dependent on the weather.
  • All public areas, except for some rides and the beach, are wheelchair accessible. All rides include signage to indicate if they're accessible.
  • There are two accessible toilets along with accessible baby changing rooms next to Marconi’s bar and the Carousel.
  • Access to the beach is not buggy friendly; there are places to leave buggies at your own risk.
  • For the chairlift, babies must be in a front-facing harness that you will need to supply.

Getting there

  • The Needles Park is signposted for drivers, and access is available from the A3054 via Yarmouth, the B3401 and B3399 via Freshwater and the A3055 via Freshwater Bay. The car park is not free during the main season and costs £5, but from April to October the car park is free.
  • For buses, the Number 7 bus from Newport goes to Alum Bay, as well as an open-top Breezer bus which operates up to every 30 minutes between Yarmouth and Alum Bay. This bus also goes up to the National Trust property, The Old Battery. During the summer, you can also catch the Island Coaster, Leaving from Ryde at 9.30am and 10am, the service then travels to East Wight and includes Seaview, Bembridge, Sandown, Shanklin and Ventnor to collect passengers, and then on to The Needles before leaving again at 4.30pm and 5pm, so it's a great option if you're holidaying in one of those places.

Please follow the latest government guidelines if travelling by public transport.

Government Guidelines


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