parent promise | Kidadl

Parent Promise

Finding inspirational ideas to educate and entertain your children is easy with Kidadl. Our aim is to provide a world of inspiration for every family, We want to bring you content that will educate and entertain your family and make learning enjoyable and fun.

Thanks to Kidadl, you won’t have to start more endless Google searches. Our content is trustworthy, fact-checked, curated, personalised and highly relevant, whatever the ages of your children or your stage in the parenting journey.

We want to inspire families by providing trusted content designed to engage every child and support every parent.

Parent Promise
Our greatest natural resource is the minds of our children

Our greatest natural resource is the minds of our children

Trusted By Millions Of Parents, Our Content Is Curated And Personalised To Your Family

Trusted By Millions Of Parents, Our Content Is Curated And Personalised To Your Family

With 1000s of great ideas all in one place, Kidadl makes educating and entertaining your children easy, enjoyable and fun. We provide an array of resources, leaving you to decide how to fulfil your child’s potential and be your best parenting self.

All Our Content Is Fact-Checked And Based On Reliable Sources

All Our Content Is Fact-Checked And Based On Reliable Sources

We address all aspects of the parenting journey and help support the critical connection between education and entertainment (edutainment).

We Know The Parenting Journey Is Very Different For Each Family

We Know The Parenting Journey Is Very Different For Each Family

Our founding principle is to support you with our highly relevant content. To achieve this, we cover a breadth and depth of content and a range of topics based on the theory of multiple intelligences.

Our Content

Our Content

We are committed to providing comprehensive, personalised and timely events, activities, inspiration and ideas for families and provide our team with regular training and feedback so that they can research and write about the best ideas and activities for our audience.

Our Content Process

Our Content Process

All Kidadl content is thoroughly researched, fact-checked and reviewed by a group of selected educational experts where required. Our team of writers cover a broad range of educational subjects. Our content is curated, and we only recommend ideas and content that we would do ourselves as parents and would deem suitable for our own children.

How Do We Keep It Fresh?

Our team continually researches the best things to do in the entertainment and education space, and we regularly update our articles as part of an in-house maintenance timetable and when we receive information updates on existing content.

We also update our content in line with:

New openings, events & activities

Curriculum changes

Government advice and policy

Parent feedback

Our In-House Tone Of Voice

We're friendly, warm and helpful, but also bold, inspiring and upbeat. We're on a mission to inspire people; to give them the confidence to try something new. We are passionate about what we do, and we aim to do it with conviction, creativity and imagination. Our language is inclusive of all parents, whatever the make-up of their family and whichever stage of the parenting journey they are on.

Our In-House Tone Of Voice

We Are Parents So We Will Always Support You

We know that to be your trusted friend, we must put you as parents front and centre of everything we do and all the content that is published on Kidadl. Our principles ensure that everyone involved with our content considers the parents' point of view. Wherever they are on the parenting journey, Kidadl aims to be respectful and supportive. We ensure that we always have our community in mind when considering our editorial approach

We Are Parents So We Will Always Support You

Tell me and I forget, teach me and I may remember, involve me and I learn

Benjamin Franklin
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At Kidadl we pride ourselves on offering families original ideas to make the most of time spent together at home or out and about. If it is brought to our attention by a parent that there may be an issue with any aspect of our content, for example, if we are made aware that any of our content is unclear, or features old or inaccurate information, we feed it back to the relevant teams immediately and make any corrections required.

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Kidadl provides inspiration for everything from family days out to activities including arts, crafts and science experiments. We recognise that not all activities and ideas are appropriate and suitable for all children and families or in all circumstances. Our recommended activities are based on age, but these are a guide.

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We recommend that these ideas are used as inspiration, that ideas are undertaken with appropriate adult supervision, and that each adult uses their own discretion and knowledge of their children to consider the safety and suitability of each activity.

Your feedback is vital

We want to give you the best information and experience we possibly can. To help us do that, we'd love you to get in touch if you feel there are any areas that we could improve in.

If you spot any errors in our content, want to ask us anything or have feedback about how useful our content is to you as a parent, please do let us know by leaving us a message