35 Edwards Bernays Quotes From The 'Father Of Public Relations'

Edward Louis Bernays was an Austrian-American public relations consultant.

He is known to be the pioneer in the field of public relations and propaganda. And that comes along with his great advertisement concepts.

Edward L Bernays is also known as the 'Father Of Public Relations'. The famous psychoanalyst Sigmund Freud was a relative of Edward L Bernays.

Bernays's mother was Freud's sister which made him Sigmund Freud's nephew. Through his books, Bernays has explained the importance of public and how to manage a huge mass for propaganda and advertisement. Here are various quotes listed from these books and other works of Edward L Bernays.

If you like this article on Edward Bernays quotes, you might also check out Sigmund Freud quotes or 'Communist Manifesto' quotes.

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Edward Bernays Quotes About Public Relations

Edward L Bernays being the 'father of public relations' has spoken about the field several times and here are a few of those quotes by him.

1. "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."

- Edward Bernays.

2. "Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. "

- Edward Bernays.

3. "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized."

- Edward Bernays.

4. "Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society."

- Edward Bernays.

5. "Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion."

- Edward Bernays.

6. "The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy."

- Edward Bernays.

7. "Domination today is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity."

- Edward Bernays.

8. "When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace."

- Edward Bernays.

9. "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people."

- Edward Bernays.

10. "Public relations is the engineering of public consent."

- Edward Bernays.

11. "There is no detail too trivial to influence the public in a favorable or unfavorable sense."

- Edward Bernays.

12. "In our present social organization approval of the public is essential to any large undertaking."

- Edward Bernays.

13. "It is increasingly availing itself of the services of the specialist in public relations (whatever may be the title accorded him)."

- Edward Bernays.

14. "Only through the wise use of propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy."

- Edward Bernays.

Edward Bernays Propaganda Quotes

Edward L Bernays had written the book 'Propaganda' and explained the concept in detail. Here are some Edward Bernays quotes from 'Propaganda' or even about propaganda in general.

15. "Propaganda, since it goes to basic causes, can very often be most effective through the manner of its introduction."

- Edward Bernays.

16. "Charity, as well as business, and politics and literature, for that matter, have had to adopt propaganda, for the public must be regimented into giving money just as it must be regimented into tuberculosis prophylaxis."

- Edward Bernays.

17. "The whole basis of successful propaganda is to have an objective and then to endeavor to arrive at it through an exact knowledge of the public and modifying circumstances to manipulate and sway that public."

- Edward Bernays.

18. "The political leader of to-day should be a leader as finely versed in the technique of propaganda as in political economy and civics."

- Edward Bernays.

19. "People want to go where they wanted to be led."

- Edward Bernays.

20. "Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos."

- Edward Bernays.

21. "The best defense against propaganda: more propaganda."

- Edward Bernays.

22. "Propaganda is the executive arm of the invisible government."

- Edward Bernays.

23. "Propaganda will never die out. "

- Edward Bernays.

24. "The minority has discovered a powerful help in influencing majorities."

- Edward Bernays.

25. "As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented."

- Edward Bernays.

Edward Bernays Advertising Quotes

Edward Bernays is also known for his advertising strategies and one of the pioneers of these concepts. Here are few quotes by him on advertising.

26. "To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive."

- Edward Bernays.

27. "The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses."

- Edward Bernays.

28. "In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. "

- Edward Bernays.

29. "I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda."

- Edward Bernays.

30. "A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product."

- Edward Bernays.

31. "The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. "

- Edward Bernays.

32. "It is the purpose of this book to explain the structure of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity."

- Edward Bernays.

33."Propaganda may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse."

- Edward Bernays.

34."'Propaganda' got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word 'Councelor of Public Relations'."

- Edward Bernays.

35. "It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable."

- Edward Bernays.

Here at Kidadl, we have carefully created lots of interesting family-friendly quotes for everyone to enjoy! If you liked our suggestions for Edward Bernays quotes then why not take a look at Jonathan Edwards quotes or Edmund Burke quotes?