27 Unknown Toys 'R' Us Facts To Learn About This Captivating Chain

Adekunle Olanrewaju Jason
Oct 11, 2023 By Adekunle Olanrewaju Jason
Originally Published on Jan 13, 2022
Toys' R' Us is an American toy chain store
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Age: 3-18
Read time: 9.5 Min

Toys' R' Us is an American toy chain store founded in 1948 by Charles Lazarus.

The first store opened in 1957 with a single-baby crib. In 1983, the company was acquired by Ryoei Sompo Holdings of Japan. After operating as a subsidiary, it was spun off as an independent company on June 30, 2005.

Its headquarters is in Wayne, New Jersey, and operates over 800 stores primarily in North America and Hong Kong. According to their latest annual report, Toys 'R' Us has over 700 stores worldwide. In 2018, Toys 'R' Us announced plans to close 180 stores in the coming years as part of a restructuring plan.

Many toy manufacturers in the toy market or the toy business have hiking toy sales when they sell toys, but Toys 'R' Us came with a boom in the toy market's retail store toy sales. They are a big-box toy store/ toy retailer and were a very early online toy seller.

The company expanded, and the company opened children's clothing.

To ensure that they would capture as much of this toy market share as possible, they moved away from selling just toys and started carrying items such as movies and gaming systems. You can see how these changes have helped Toys' R' Us with the help of the facts mentioned below.

After reading these interesting Toys 'R' Us facts, also check out Little Caesar's facts and Monster High facts.

Toys' R' Us Foundation History

Toys' R' Us is a company that provides kids with one-stop shopping for toys. Toys' R' Us is the world's largest entertainment retailer, and they carry over 100,000 different items. The company was started in 1948 and originally known as the Children's Palace, Geoffrey the Giraffe, who is still their mascot today.

Along with the chain store age, they began their clothing store as a children's clothing retailer and a toy retailer. The parent company has many joint ventures for selling local toys that lead on to become popular toys and iconic toys with their exclusive supplier contracts, and also with the help of their online sales.

They gave a tough time to other toy retailers and third-party retailers. They mainly sold stuffed animals and special holiday season toys starting in New York City.

In 1956 founder Charles Lazarus opened a store in Washington D.C., renamed Toys' R' Us (Washington D.C.) Incorporated not long after that. The first Toys' R' Us store in England opened in 1969, and the first Toys' R' Us store in Canada was opened in Edmonton, Alberta, Canada.

They made continual expansion attempts across the United States and Canada from then on.

In 1977 Geoffrey the Giraffe went to live on a farm after 25 years of being an employee at Toys 'R' Us.

By 1982, the company began to open up stores internationally, their first store located on Oxford Street, London. By 1985 Toys' R' Us had opened over 600 stores throughout North America, with around 100 openings each year.

In 1989 Geoffrey the Giraffe died, and he was replaced by a stuffed tiger named Little Tiki, who is seen in their logo today. In the early 2000's Toys' R' Us started to change its focus from being mainly a toy store to becoming a one-stop shop for kids of all ages.

They began to remove toys from the front of the stores and relocated them to the back.

They also started carrying items such as appliances, movies, and gaming consoles.

The idea behind this was that parents would come into the store with their kids, and if they were interested in purchasing any of those items, they would allow their children to play with them.

As time went on, Toys' R' Us continued growing larger, and in 2007 Geoffrey The Giraffe once again became an employee at Toys 'R' Us after 15 years of retirement.

Although Toys 'R' Us has gone through many changes throughout the years, they still provide kids of all ages with one-stop shopping. Here you will find out how Toys 'R' Us got where they are today and what they plan on doing in the future.

Toys' R' Us started as a business providing kids with affordable toys. Its first store opened in 1948.

At that time, it was called Children's Palace and was located at 44th Street and 7th Avenue in Manhattan. The store specialized in children's toys, but it also sold baby furniture and household goods for young families.

In response to the changing buying habits of the American public, Charles Lazarus decided to open the first Toys' R' Us store in Washington, D.C., in 1956. After just three years, Toys 'R' Us expanded nationwide and opened its first international store in London, England, in 1983.

Today Toys' R' Us has over 840 stores worldwide with over 100 store openings each year.

While Toys' R' Us started as a toy store for kids, parents soon became a large part of their business. With the increased popularity of toys such as the Nintendo Game Boy and the Sega Genesis, children played with things other than traditional toys.

The idea behind this was that if parents brought their children into a store filled with toys, they would be more likely to shop at Toys 'R' Us.

In 1957, the company made its first international acquisition when it bought manufacturing and distribution rights from Israel's Hassenfeld Brothers for toys sold under the FAO Schwarz and A&P names. The company purchased two toy stores in Waukegan, Illinois, in 1959 and opened them as FAO Schwarz.

By this time, there were six FAO Schwarz stores across North America, which were all open less than a year before closing as Toys' R' Us agreed with F.A.O. Schwarz to promote the FAO Schwarz name in the U.S.

The same year, to meet demand from children who had received a toy from Santa Claus at Christmas, Toys' R' Us opened its second toy store: FAO Toy Store in downtown Atlanta. By 1966, Toys' R' Us had purchased Crayola's manufacturing and distribution rights, an act that helped the company expand into a nationwide chain.

In 1983, Toys 'R' Us was acquired by Ryoei Sompo Holdings of Japan. The company was returned to private ownership by a group including Lazarus in a deal completed on August 2, 2005.

Toys 'R' Us Founder Facts

Charles Lazarus, the founder of Toys' R' Us, died in Florida on a Sunday morning at 99 years old. In accordance with his wishes, his memorial service was a private event and closed to the public.

This is because he was concerned that there wouldn't be enough room for everyone who wanted to pay their respects as they would have preferred.

Lazarus was an immigrant from Lithuania and had no children, so his wife of 65 years has been named executor of his estate, and they will split their possessions evenly between them after she dies too.

Lazarus is considered America's oldest self-made billionaire, even though he never liked the label. His company was sold to a group of investors in 2005 for $6.6 billion, making him worth $1.3 billion at the time.

He owned about 35% of the company, and he used this money to purchase real estate, including commercial buildings, homes, and even a small shopping center in Florida that included the first Toys' R' Us store.

He founded his business back in 1948 after he opened a baby furniture shop with a $300 loan from his uncle. He named it 'Children's Supermart' and stocked it with baby furniture that he purchased from local department stores that had just gotten out of the business.

The store wasn't very successful, and he eventually sold it for $1,000. He then went on to open a second store in his hometown of Brooklyn, which was also a failure.

Then he decided to start a wholesale business by buying toys from the local department stores and selling them to small toy shops. This was when things began to turn around for him.

In 1953, he founded 'Children's Supermart Warehouse,' later renamed Toys' R' Us, as the business grew. On September 10, 1956, he purchased his first actual toy store, and on November 16 of that year, he opened the first Toys' R' Us in Wayne, New Jersey.

The famously known 'R' was Charles' idea. He wrote it that way to make it look like a kid wrote it.

Charles Lazarus got the idea to start Toys 'R' Us after returning from World War II.

Toys 'R' Us Parent Organization

Tru Kids, Inc. was set up on January 20, 2019. This organization has claimed the Toys' R' Us and Babies' R' Us brands in the United States. Tru Kids claimed the intellectual property of Toys 'R' Us in October 2018.

There was a wave of change when Vornado Realty, under Bain Capital and Kohlberg Kravis Roberts, took over Toys 'R' Us in 2005. It changed the way of how everyday business took place.

The organization dispensed with positions, stacking liabilities onto different laborers. As part of its reorganization, the company announced plans in January 2018 that it will liquidate and shut up to 182 of its locations in the United States and convert up to 12 of them into co-branded Toys' R' Us and Babies' R' Us stores.

Toys 'R' Us Subsidiaries

The most popular subsidiaries of Toys' R' Us are as follows:

Kids 'R' Us: This was once a clothing shop for children opened in 1983 in Paramus, New Jersey, and Brooklyn, New York. But this chain was curtailed in 2004, and more focus was given to Toys' R' Us.

Babies R" Us: This chain was first started in West bury, New York, in 1996. It mainly deals with baby products and also provides for pre-and post-natal events.

FAO Schwarz: Toys' R' Us acquired FAO Schwarz and its e-commerce site FAO.com in 2006. The company did its best and tried to run the flagship store before closing it in 2015. But it continued selling the FAO branded toys in its Babies' R' Us and Toys' R' Us store till 2017.

Toys 'R' Us Canada: This store has been the biggest retailer of toys and baby products in Canada. It does its business at its 81 stores across the country and via its websites, Toysrus.com and Babiesrus.com. Other than that, this company focuses on making charity efforts by helping seriously ill children.

In December 2009, Toys' R' Us declared financial insolvency assurance, referring to $10.9 billion owing debtors, an $814 million misfortune, and misfortunes of $1.7 billion on its new attractive protections portfolio.

The organization went into a financing concurrence with various monetary establishments that had endorsed their solicitation for debt holders under lock and key financing. The arrangement called for Toys 'R' Us to rise out of chapter 11 and resume the typical procedure on November 15, 2010.

Following this rebuilding and resuming, the organization said it would make 1,300 new positions, including 300 new position positions, by any means of its outstanding U.S.stores.

Not many companies go through the changes Toys' R' Us went through. A company built ahead of its time changed the requirements of the kids even before they knew it.

Here at Kidadl, we have carefully created many interesting family-friendly facts for everyone to enjoy! If you liked our suggestions for 27 Unheard Toys R Us Facts Revealed On Top Seller Toy Store For Kids, then why not take a look at How Tall Is A Grizzly Bear?

Amazing Grizzly Bear Facts For Kids, or Do You Know: How Tall Is A Giraffe? Are They The Tallest Animal?

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Written by Adekunle Olanrewaju Jason

Bachelor of Science specializing in Mass Communication.

Adekunle Olanrewaju Jason picture

Adekunle Olanrewaju JasonBachelor of Science specializing in Mass Communication.

With over 3+ years of professional experience, Olanrewaju is a certified SEO Specialist and Content Writer. He holds a BSc in Mass Communication from the University of Lagos. Throughout his dynamic career, Olanrewaju has successfully taken on various roles with startups and established organizations. He has served as a Technical Writer, Blogger, SEO Specialist, Social Media Manager, and Digital Marketing Manager. Known for his hardworking nature and insightful approach, Olanrewaju is dedicated to continuous learning and improvement.
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