Jeffrey Preston Bezos, better known as Jeff Bezos, is the founder and CEO of Amazon.
Bezos, an industrialist, investor, and media proprietor, founded Amazon in 1994 in a garage in the USA. Amazon is now one of the biggest online retailers worldwide.
Jeff Bezos was born in Albuquerque in 1964. He graduated from Princeton University with degrees in computer science and electronic engineering.
After working in various fields until 1993, he founded Amazon during a road trip from New York City to Seattle in 1994. He started the company as an online bookstore, which soon expanded to various e-commerce services. Amazon now has video and audio streaming platforms, and Bezos has also ventured into artificial intelligence and cloud computing.
Jeff Bezos, with a net worth of $49.2 billion, is the third wealthiest person in the world. Read the best Jeff Bezos quotes in this article, which will teach you a thing or two about success and the correct business attitude.
Famous Jeff Bezos Quotes
The most famous Jeff Bezos quotes will inspire you never to give up.
“I believe you have to be willing to be misunderstood if you’re going to innovate.”
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
“There’ll always be serendipity involved in discovery.”
“The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.”
"We are stubborn on vision. We are flexible on details."
"Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment."
“Kindness is a choice.”
“Frugality drives innovation.”
"You can have a job, or you can have a career, or you can have a calling."
"Your brand is what other people say about you when you're not in the room."
“One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.”
"One of the only ways to get out of a tight box is to invent your way out."
"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."
"Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new."
“The keys to success are patience, persistence, and obsessive attention to detail.”
“It is very difficult to get people to focus on the most important things when you’re in boom times”
"If you never want to be criticized, for goodness sake don’t do anything new."
“Work hard, have fun, and make history.”
Jeff Bezos Quotes For Inspiration
People around the world look up to Jeff Bezos as a source of motivation. These inspirational Jeff Bezos quotes will tell you why.
“What’s dangerous is not to evolve.”
“My own view is that every company requires a long-term view.”
“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tailwind is now a headwind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”
"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."
"All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis."
"We are comfortable planting seeds and waiting for them to grow into trees."
"Where you are going to spend your time and your energy is one of the most important decisions you get to make in life."
"Maintain a firm grasp of the obvious at all times."
"Position yourself with something that captures your curiosity, something that you're missionary about."
"I'd rather interview 50 people and not hire anyone than hire the wrong person."
"The people who are right a lot, often change their minds."
"If you only do things where you know the answer in advance, your company goes away."
"All businesses need to be young forever. If your customer base ages with you, you're Woolworths."
“The human brain is an incredible pattern-matching machine.”
"We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs."
Jeff Bezos Quotes about Business
Learn about business from the great Jeff Bezos by reading these quotes.
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
“Part of company culture is path-dependent – it’s the lessons you learn along the way.”
“I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.”
“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”
“If you don’t understand the details of your business you're going to fail.”
“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’”
"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business."
“Your margin is my opportunity.”
“I don't want to use my creative energy on somebody else's user interface.”
"In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts."
“We've had three big ideas at Amazon that we"ve "tuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.”
"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch."
"And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve."
"If you're not stubborn, you'll give up on experiments too soon."
"To get something new done you have to be stubborn and focused, to the point that others might find unreasonable."
Jeff Bezos Quotes About Customers
Learn what Jeff Bezos thinks about his customers in these quotes.
"If you're watching your competitors, you're not going to invent a bunch of stuff on your own."
"If you double the number of experiments you do per year you’re going to double your inventiveness.”
“Life’s too short to hang out with people who aren’t resourceful.”
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”
“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
“You don’t want to negotiate the price of simple things you buy every day.”
“Keep our competitors focused on us, while we stay focused on the customer.”
"We see our customers as invited guests to a party, and we are the hosts. It is our job every day to make every important aspect of the customer experience a little bit better."
"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."
"If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."
"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
“Obsess about customers, not competitors.”
"If you're long-term oriented, customer interests and shareholder interests are aligned."
“It’s hard to find things that won’t sell online.”
