80+ Nike Quotes To 'Just Do It'

Oluwatosin Michael
Feb 29, 2024 By Oluwatosin Michael
Originally Published on Mar 23, 2021
Edited by Isobel Murphy
Uniform by Nike
Age: 0-99
Read time: 11.6 Min

Nike is an American multi-million dollar company that manufactures shoes and sporting equipment.

Founded in 1964 by Phil Knight and legendary running coach Bill Bowerman as 'Blue Ribbon Sports', the company rebranded itself as Nike, Inc. in 1971. Since then, the company has grown and has become one of the most well-known business entities on the planet.

As part of their ads, Nike has come up with many ambitious and motivational quotes that include Nike shoes quotes, Nike run quotes, Nike football quotes, Nike soccer quotes, Nike volleyball quotes, Nike "just do it" quotes, Nike baseball quotes, Nike basketball quotes, Nike workout quotes, and many more. The most famous Nike quote is the Nike motto: "Just do it". You might find one or two funny Nike quotes too. So, read on and have no excuses as you go through this list of the best Nike quotes.

If you like these famous Nike quotes, take a look at these underdog quotes and champion quotes for more motivation.

Motivational Nike Quotes And Sayings

Manchester City Football Jersey by Nike

These Nike motivation quotes have been used over the years for sports ads. These include Nike sports quotes, Nike fitness quotes, Nike track quotes, and Nike women quotes! These Nike training quotes also make the best slogans on life to be used as Nike tee-shirt quotes!

1. "Just do it."

- Nike.

2. "To every mother, everywhere: you are the toughest athlete."

- Nike.

3. "Will power knows no obstacles. Find your greatness."

- Nike.

4. "Somehow we’ve come to believe that greatness is reserved for the chosen few, for the superstars. The truth is greatness is for all of us."

- Nike.

5. "... greatness is not in one special place, and it is not in one special person. Greatness is wherever somebody is trying to find it."

- Nike.

6. "You don't need to be a star to have a voice."

- Nike.

7. "You don’t get it by staring, you don’t get it by wishing, you don’t get it by drooling, you don’t get it by hoping, you don’t get it easy. You get it by... working for it."

- Nike.

8. "Believe that voice that says you can run a little faster, and you can throw a little harder. That for you, the laws of physics are only merely a suggestion."

- Nike.

9. "Quit making excuses, putting it off, complaining about it, dreaming about it, whining about it, crying about it, believing you can’t, worrying if you can, waiting until you are older, skinnier, richer, braver, or all-around better. Suck it up, hold on tight, say a prayer, make a plan & just do it."

- Nike.

10. "When one of us wins, we both win. You can't stop sisters."

- Serena and Venus Williams for Nike.

11. "There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open."

- Nike.

12. "The first hit of the game. Leaving it all on the field... Self-discipline. 9,000 fans for a school with 800 students. Football is everything."

- Nike.

13. "We will continue to stand up for equality and work to break down barriers for athletes all over the world."

- Nike.

14. "You can feel sore tomorrow or you can feel sorry tomorrow. You choose."

- Nike.

15. "Knowing what to do is one thing, knowing why you do it is everything. What’s your why?"

- Nike.

16. "Never fear failure. What can you do today to be better than yesterday?"

- Nike.

17. "All your life they will say you’re not good enough or strong enough or talented enough; they will say you’re the wrong height or the wrong weight or the wrong type to play this or be this or achieve this. They will tell you no, a thousand times no, until all the no’s become meaningless. All your life they will tell you no, quite firmly and very quickly. And you will tell them yes."

- Nike.

18. "Success isn’t given, it is earned. On the track, on the field, in the gym. With blood, sweat, and the occasional tear."

- Nike.

19. "Run the day. Don’t let it run you."

- Nike.

20. "It’s not where you place, it’s how hard you worked to get there."

- Nike.

Top Phil Knight 'Shoe Dog' Quotes

Here are some quotations on greatness by Phil Knight, the founder of Nike, from his celebrated book 'Shoe Dog'.

21. "I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast."

- Phil Knight, 'Shoe Dog'.

22. "We were seeing numbers that redefined our long-term goals, because they gave us something we’d always lacked—an identity. More than a brand, Nike was now becoming a household word..."

- Phil Knight, 'Shoe Dog'.

23. "I was laughing, too, harder than anyone, but at any moment I felt as if I might start sobbing."

- Phil Knight, 'Shoe Dog'.

24. "I might start the story, or end it, with regrets. The hundreds—maybe thousands—of bad decisions."

- Phil Knight, 'Shoe Dog'.

25. "It might be nice to tell the story of Nike. Everyone else has told the story, or tried to, but they always get half the facts, if that, and none of the spirit."

- Phil Knight, 'Shoe Dog'.

26. "The secret of happiness, I’d always suspected, the essence of beauty or truth, or all we ever need to know of either, lay somewhere in that moment when the ball is in midair, when both boxers sense the approach of the bell, when the runners near the finish line and the crowd rises as one."

- Phil Knight, 'Shoe Dog'.

27. "It’s not just that there’s no finish line; it’s that you define the finish line."

- Phil Knight, 'Shoe Dog'.

28. "I’ve seen thugs push around businesses, with arrogance, with impunity, and I can’t believe my own government would behave in such a fashion."

- Phil Knight, 'Shoe Dog'.

29. "Right now they can push me around all they want. They’re my only hope."

- Phil Knight, 'Shoe Dog'.

30. "Adidas had had limited success converting athletic shoes to everyday wear, with the Stan Smith tennis shoe and the Country running shoe."

- Phil Knight, 'Shoe Dog'.

31. "These were the founding fathers of a multimillion-dollar company that sold athletic shoes?"

- Phil Knight, 'Shoe Dog'.

32. "We were big, there was no denying it."

- Phil Knight, 'Shoe Dog'.

33. "Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck."

- Phil Knight, 'Shoe Dog'.

34. "I still didn’t believe in the power of advertising. At all. A product, I thought, speaks for itself, or it doesn’t."

- Phil Knight, 'Shoe Dog'.

35. "In the end, it’s only quality that counts. I couldn’t imagine that any ad campaign would ever prove me wrong or change my mind."

- Phil Knight, 'Shoe Dog'.

36. "... when I learned that we were to be honored and celebrated by the Vietnamese government as one of the nation’s top five generators of foreign currency, I felt that I simply had to visit."

- Phil Knight, 'Shoe Dog'.

37. "I went to the edge of the city, climbed to the top of Victoria Peak, gazed off into the distance at China."

- Phil Knight, 'Shoe Dog'.

38. "Life was good. Life was grand. I even had a sort of girlfriend, though I didn’t have much time for her."

- Phil Knight, 'Shoe Dog'.

39. "I was an asset, I was a credit, for the moment, which meant I might be holding better cards than I thought."

- Phil Knight, 'Shoe Dog'.

40. "I was happy, maybe as happy as I’d ever been, and happiness can be dangerous. It dulls the senses."

- Phil Knight, 'Shoe Dog'.

41. "Given all these problems, given Blue Ribbon’s cloudy future, I decided that I’d better get a real job, something safe to fall back on when everything went bust."

- Phil Knight, 'Shoe Dog'.

42. "Running track gives you a fierce respect for numbers, because you are what your numbers say you are, nothing more, nothing less."

- Phil Knight, 'Shoe Dog'.

43. "On some level, I understood that numbers represented a secret code, that behind every row of numbers lay ethereal Platonic forms. My accounting classes had taught me that, sort of. As had sports."

- Phil Knight, 'Shoe Dog'.

44. "Before long, thanks to Bowerman and his book, running was no longer just for weirdos. It was no longer a cult. It was almost—cool?"

- Phil Knight, 'Shoe Dog'.

45. "We told ourselves: We must do better. Then we told the world: Just watch."

- Phil Knight, 'Shoe Dog'.

Motivational Bill Bowerman Quotes

These are some motivational and famous running quotes from Bill Bowerman, the founder of Nike.

46. "The idea that the harder you work, the better you're going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently."

- Bill Bowerman.

47. "If you have a body, you are an athlete!"

- Bill Bowerman.

48. "Don't give anything away. Never make it easy for the guys you are trying to beat."

- Bill Bowerman.

49. "There's no such thing as bad weather, just soft people."

- Bill Bowerman.

50. "The games were once your fellow Olympians answer to war – competition, not conquest. Now, they must be your answer."

- Bill Bowerman.

51. "A teacher is never too smart to learn from his pupils."

- Bill Bowerman.

52. "From 776 B.C. to 393 A.D., your fellow Olympians laid down their arms to take part in these games. They understood there was more honor in outrunning a man than in killing him."

- Bill Bowerman.

53. "God determines how fast you're going to run; I can help only with the mechanics."

- Bill Bowerman.

54. "I still bother with runners I call hamburgers. They're never going to run any record times. But they can fulfill their own potential."

- Bill Bowerman.

55. "Victory is in having done your best. If you've done your best, you've won."

- Bill Bowerman.

Nike Inspirational Quotes From Athletes

Take a look at these quotes from Nike athletes that talk about greatness and success.

56. "It is my conviction that there are no limits to learning, and that it can never stop, no matter what our age."

- Cristiano Ronaldo.

57. "The secret is to believe in your dreams; in your potential that you can be like your star, keep searching, keep believing and don’t lose faith in yourself."

- Neymar.

58. "You have to be able to accept failure to get better."

- LeBron James.

59. "I've got a long way to go to being the ultimate best, but I think my time is now. And I'm starting to enter my prime."

- Kevin Durant.

60. "Enduring means accepting. Accepting things as they are and not as you would wish them to be, and then looking ahead, not behind."

- Rafael Nadal.

61. "Of course I want to take the last shot, let's be quite frank: I've been doing for nine years already, and I've made a ton of them."

- Carmelo Anthony.

62. "I always have said that the most valuable thing I have isn't my money; it's my time."

- Chris Paul.

63. "You should live your own life and live up to your own expectations, and those are the only things I really care about it."

- Tiger Woods.

64. "I'm always trying to get better and learn from my mistakes."

- Russell Westbrook.

65. "I thought about all the people that told me I couldn't do it and told me I couldn't get there."

- Russell Wilson.

66. "You have to fall in love with the process of becoming great."

- Blake Griffin.

67. "Take advantage of every opportunity life gives you."

- Odell Beckham Jr.

68. "Like the greats, you want to make your own story yourself, and not be a copy of another."

- Kylian Mbappe.

69. "... from about the age of five I told anyone who would listen that I was going to be the best golfer in the world."

- Rory McIlroy.

70. "I just keep thinking about putting up good numbers, playing hard and winning games."

- Mike Trout.

71. "Never say never, because limits, like fears, are often just an illusion."

- Michael Jordan.

72. "There is no way around the hard work. Embrace it."

- Roger Federer.

73. "You just gotta keep going and fighting for everything, and one day you'll get to where you want."

- Naomi Osaka.

74. "You get older and your aspirations grow, because you believe you can do it."

- Rafael Nadal.

75. "It has been a long journey, but if you dream and have the ambition and want to work hard, then you can achieve."

- Mo Farah.

Awesome Quotes About Nike

Here are some Nike quotes that talk about the greatness of this sports company.

76. "Not obsessed with particularly Nike, but sneakers in general. I love them."

- Idris Elba.

77. "Ah swear, ah will croak if she asks me for a pair of Nikes instead of Christian Louboutins!"

- Jessica Simpson.

78. "Storytelling is the game. It's what we all do. It's why Nike is Nike..."

- Gary Vaynerchuk.

79. "Nike has always been a business about excellence and achievement."

- Andrew Young.

80. "When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?"

- Naomi Klein.

At Kidadl, we have created lots of family-friendly quotes for everyone! If you liked these Nike quotes, why not check out these triathlon quotes or marathon quotes for more great quotes?

M‍ain image credit: Elena Fragoso / Shutterstock.com

Article image credit: charnsitr / Shutterstock.com

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Written by Oluwatosin Michael

Bachelor of Science specializing in Microbiology

Oluwatosin Michael picture

Oluwatosin MichaelBachelor of Science specializing in Microbiology

With a Bachelor's in Microbiology from the Federal University of Agriculture, Abeokuta, Ogun State, Oluwatosin has honed his skills as an SEO content writer, editor, and growth manager. He has written articles, conducted extensive research, and optimized content for search engines. His expertise extends to leading link-building efforts and revising onboarding strategies. 

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