35+ Ray Kroc Quotes From One Of The McDonald's Visionaries

Martha Martins
Sep 19, 2023 By Martha Martins
Originally Published on Mar 17, 2021
First McDonald's restaurant in Canada.
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Age: 0-99
Read time: 5.9 Min

In the year 1961, Ray Kroc bought the McDonald's company for 2.7 million dollars.

One of the greatest businessmen of his generation, Ray Kroc changed the American fast-food business for the better. His model of business has been lauded all over the world.

His life and his vision have been the subject of many books and movies, with the most recent being 'The Founder' where Michael Keaton played the role of this late, great business magnate. As you go through these Ray Kroc quotes, you'll find Ray Kroc quotes on success, quotes about burgers, and quotes about fast food.

Go ahead and take a look!

If you like these Ray Kroc quotes, take a look at these Mark Cuban quotes and Charlie Munger quotes too.

Ray Kroc Quotes About McDonald's

Take a look at these inspirational Ray Kroc quotes.

1. "Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me."

-Ray Kroc

2. "McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image."

-Ray Kroc

3. "The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands."

-Ray Kroc

4. "The success of additions such as the Filet-O-Fish, the Big Mac, Hot Apple Pie, and Egg McMuffin… each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen."

- Ray Kroc.

5. "It requires a certain kind of mind to see the beauty in a hamburger bun.

Yet is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favourite fishing fly? Or the arrangement of textures and colours in a butterfly's wing? Not if you're a McDonald's man."

- Ray Kroc.

6. "I believe in God, family, and McDonald's. And in the office, that order is reversed."

- Ray Kroc.

Ray Kroc Famous Quotes On Competition

Double McDonald's Hamburger Combo Set.

Scroll through these great Ray Kroc quotes all about competing to be the best and achieving success.

7. "If any of my competitors were drowning, I'd stick a hose in their mouth."

– Ray Kroc.

8. "As long as you're green, you're growing. As soon as you're ripe, you start to rot."

– Ray Kroc.

9. "The quality of a leader is reflected in the standards they set for themselves."

– Ray Kroc.

10."The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it."

– Ray Kroc.

11. "It's easy to have principles when you're rich. The important thing is to have principles when you're poor."

– Ray Kroc.

12. "Creativity is a highfalutin word for the work I have to do between now and Tuesday."

– Ray Kroc.

13."If you're not a risk-taker, you should get the hell out of business."

– Ray Kroc.

Ray Kroc Quotes On Persistence

These Ray Kroc quotes might be able to help you in tough times. They show that if you set your mind to something, you can achieve it.

14. "I didn't invent the hamburger. I just took it more seriously than anyone else."

– Ray Kroc.

15. "We provide food that customers love, day after day after day. People just want more of it."

– Ray Kroc.

16. "I don't believe in saturation. We're thinking and talking worldwide."

– Ray Kroc.

17. "I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me."

– Ray Kroc.

18. "I put the hamburger on the assembly line."

– Ray Kroc.

19. "We're not in the hamburger business. We're in show business."

– Ray Kroc.

20. "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."

– Ray Kroc.

21. "Take calculated risks. Act boldly and thoughtfully. Be an agile company."

-Ray Kroc.

Visionary Quotations By Ray Kroc

These are some awesome Ray Kroc quotes that are all about success.

22. "Luck is a dividend of sweat. The more you sweat, the luckier you get."

– Ray Kroc.

23. "The thing that has made this country great is our free enterprise system. If we have to resort to this – bringing in the government – to beat our competition, then we deserve to go broke."

– Ray Kroc.

24. "If you have time to lean, you have time to clean."

– Ray Kroc.

25. "To be successful, you must be daring, be first and be different."

-Ray Kroc.

26. "The more I help others to succeed, the more am successful."

-Ray Kroc.

Ray Kroc Quotes On Business And Success

Here are some Ray Kroc quotes about success and business.

27. "Look after the customer and the business will take care of itself."

- Ray Kroc.

28. "You're only as good as the people you hire."

- Ray Kroc.

29. "The definition of salesmanship is the gentle art of letting the customer have it your way."

-Ray Kroc.

30. "Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor."

-Ray Kroc.

31. "If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up."

-Ray Kroc.

32. "If I had a brick for every time I've repeated the phrase 'quality, service, cleanliness and value,' I think I'd probably be able to bridge the Atlantic Ocean with them."

-Ray Kroc.

33. "That night in my motel room, I did a lot of heavy thinking about what I'd seen during the day. Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain."

-Ray Kroc

34. "We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way."

- Ray Kroc.

35. "I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work."

- Ray Kroc.

36. "Adversity can strengthen you if you have the will to grind it out."

- Ray Kroc.

37. "Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer."

- Ray Kroc.

Here at Kidadl, we have carefully created lots of interesting family-friendly quotes for everyone to enjoy! If you liked our suggestions for Ray Kroc quotes about fast food and success, then why not take a look at these Herb Kelleher quotes or Howard Schultz quotes too?

main image credit: Shawn.ccf / Shutterstock.com
second image credit: Patcharaporn Puttipon4289 / Shutterstock.com

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Written by Martha Martins

Bachelor of Arts specializing in Linguistics

Martha Martins picture

Martha MartinsBachelor of Arts specializing in Linguistics

Martha is a full-time creative writer, content strategist, and aspiring screenwriter who communicates complex thoughts and ideas effectively. She has completed her Bachelor's in Linguistics from Nasarawa State University. As an enthusiast of public relations and communication, Martha is well-prepared to substantially impact your organization as your next content writer and strategist. Her dedication to her craft and commitment to delivering high-quality work enables her to create compelling content that resonates with audiences.

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